JD’s 2016 Fitness Campaign with new Nike collection

by Gosia Krajewski

Kicking off the New Year with a health boost, 2016 is all about the hottest sportswear with a combination of fitness and lifestyle outfits from iconic brands including: Nike, Adidas, Under Armour, TNF and Ellesse.



There is no better way to motivate yourself than to stick to your New Year’s resolutions, by rocking a new outfit to the gym. The fresh and energetic campaign is bursting with statement pieces perfect for the stylish individual who isn’t afraid to stand out from the crowd this season whether they be hitting the gym, running the streets, or playing football with their friends. Step Out in Style wearing the Nike Flex Fury 2, an exclusive model available only at JD and perfect for your training needs. The Undisputed King of Trainers presents this new style in a bold black and hyper pink for the girls and a slick tonal grey for the guys. These super lightweight trainers use impressive flex technology to ensure a natural ride with a breathable mesh upper to ensure you get the performance necessary from mile upon mile.


For the girls, look out for the classic adidas Originals Superstar that has been given a playful reboot for the season in this shimmering glitter colourway. Pair the latest trainer drops with layers of your favourite apparel brands – colour co-ordination is key this season! While The Undisputed King of Trainers offers up some great tonal grey options for the guys to compliment the mixture of strong reds vs. monochrome fitness wear; step out in style wearing the iconic Air Max 90 – the prefect pair of kicks no matter what 2016 brings!


Finish off your fitness look with the huge range of lifestyle accessories that JD can offer – from skipping ropes to yoga mats, and watches to water bottles, and key workout essentials such as performance training gloves, backpacks and gym bags. Stay on trend by mixing up the fitness and lifestyle product for a fashion forward look- with fashion now heavily influenced by sportswear and streetwear, JD is at the forefront of 2016 with everything in one place!

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