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Mar 25th, 2016
One of my first fragrance as a young woman was one of Stella McCartney’s. The designer is back again with a scent called Pop A Fragrance for Millennials in mind. The new fragrance by Stella McCartney called Pop is going after a new generation of women. The scent is a mix of tuberose and sandalwood.
“Popping and ready for the next phase” Stella McCartney.
The new signature scent will be available this month in time for Spring at Stella McCartney stores and Sephora. The floral and woody fragrance created under license with P&G Prestige Beauty, it going to rock the perfume world and destined to be the fragrance of love this summer. The designer want a fresh scent and start in the perfume world,she wanted to unveil an intelligent scent for today’s Millennial women, always on the go and someone who knows what she wants out of life.
Stella McCartney and her Pop Fragrance, want followers to Snapchat their experience. The designer has partnered with Snapchat for the first time, and plant to promote Pop on Facebook and Instagram with the hashtag #popnow. POP is a celebration of individuality, authenticity and adventure, Summer 2016 sees the launch of a new Stella McCartney fragrance, POP. In the moment, bold, and irreverent, POP is the scent of a new generation, who are coming into their own, true to themselves and are about to POP.
Congrats to Lourdes “Lola” Leon who’s landed her first beauty campaign fronting the hotly anticipated new Stella McCartney fragrance, aptly named Pop. A celebration of individuality, authenticity and adventure, Summer 2016 sees the launch of a new Stella McCartney fragrance, POP. In the moment, bold, and irreverent, POP is the scent of a new generation, who are coming into their own, true to themselves and are about to POP. POP is about a mindset rather than an individual woman. This is echoed in the campaign and video, which capture the free-spirited attitude of the young women who wear it. A celebration of friendship and doing things your own way, the campaign stars four creative talents: musician Grimes (a.k.a Claire Boucher), actress and campaigner Amandla Stenberg, animal activist Kenya Kinski Jones and performing arts student Lourdes “Lola” Leon. Strong on their own, but even stronger together, the girls represent today’s new generation of determined women, and embody a modern liberated approach to beauty.
Both campaign and video were shot in the California desert and follow the four POP muses on a road trip as they embrace their freedom, throw caution to the wind and set off on an adventure. This journey isn’t just literal –these girls are on the verge of big things, about to take on the world and become the women they want to be; these girls are about to POP. They are each in the driving seats of their own lives. Strong-willed, free-spirited, and independent-minded, they’re strengthened by their togetherness.
Sep 25th, 2016
Mar 20th, 2017