THE OUTNET.COM (UK)

Sexy Saturday: Rihanna Teases Savage x Fenty

When rumours began swirling on the internet earlier this year that Rihanna was to expand her empire by adding a lingerie line, things just haven’t been the same since. Rihanna in typical fashion teased her upcoming lingerie line Savage x Fenty (coincidently national lingerie day, who could have guessed?!) on Instagram captioning ‘Errrday #NationalLingeRIHday! 👙Getchur coins ready for May 11th! #SavageXFenty drops worldwide Xclusively on SavageX.com!’ and quite frankly our coins have never been more ready.

 

Launching worldwide on Savagex.com (in 12 days and counting!) the line is already making statements. While there is yet to be any indication of style and prices, it will no doubt after the incredible success of Fenty Beauty launch that included 40 foundation shades, be an instant hit, with Rihanna continuing her theme of inclusivity, with her line carrying a cup size of up to 44DD.

 

Get rurdy! It drops in #13days! SAVAGEX.com | cc: @badgalriri

A post shared by SAVAGE X FENTY (@savagexfenty) on

It is rumoured that Rihanna has teamed up with TechStyle Fashion Group for the upcoming launch of Savage x Fenty, which will include an annual membership offering subscribers discounted prices. The subscription retailer has already built up a sparkling portfolio which also includes Kate Hudson’s Fabletics, ShoeDazzle (cofounded with Kim Kardashian West), JustFab (once led by Kimora Lee Simmons) and FabKids brands.

Savage x Fenty is set to launch on May 11th on SavageX.com. Make sure you get on the list!

 

About the author

Contributing fashion writer for Style Cartel

Related

You’d be darned to find a day of the year as prestigious as the first Monday of May. First held in 1948, the Met Gala, held at the Metropolitan Museum of Art in New York, was founded to encourage donations from New York’s high society and today the most recognisable faces from fashion, art, music and film gather to raise money for the Met’s Costume Institute and commemorate the opening of the museums latest exhibition. Founded by Eleanor Lambert, Anna Wintour has taken reign of the event since 1995, raising almost $175 million and enlisting the most prominent names to co-chair the events including the likes of Beyonce, Pharrell Williams, Marc Jacobs and Gisele Bundchen. The 2018 Met Gala, which also marks the 70th anniversary of the soiree will be co-chaired by Amal Clooney, Rihanna and Donatella Versace and sponsors include Apple, Condé Nast, Farfetch, H&M, Maison Valentino and Warner Bros.

The 80s were a fabulous time in fashion. Across the fashion capitals, structured shoulders, bodysuits and sequins were amongst some of the biggest and wildest trends commanding centre stage. While all of that was happening, somewhere, under the warm Californian sun, Shawn Stüssy was somewhere printing t shirts with the same signature that appeared on his surfboards. Probably little did he know that decades later his printed trademark signature on simple graphic tees would decades later play a part in streetwear becoming one of the most lucrative fashion business models of the 21st century.