When rumours began swirling on the internet earlier this year that Rihanna was to expand her empire by adding a lingerie line, things just haven’t been the same since. Rihanna in typical fashion teased her upcoming lingerie line Savage x Fenty (coincidently national lingerie day, who could have guessed?!) on Instagram captioning ‘Errrday #NationalLingeRIHday! 👙Getchur coins ready for May 11th! #SavageXFenty drops worldwide Xclusively on SavageX.com!’ and quite frankly our coins have never been more ready.
Launching worldwide on Savagex.com (in 12 days and counting!) the line is already making statements. While there is yet to be any indication of style and prices, it will no doubt after the incredible success of Fenty Beauty launch that included 40 foundation shades, be an instant hit, with Rihanna continuing her theme of inclusivity, with her line carrying a cup size of up to 44DD.
It is rumoured that Rihanna has teamed up with TechStyle Fashion Group for the upcoming launch of Savage x Fenty, which will include an annual membership offering subscribers discounted prices. The subscription retailer has already built up a sparkling portfolio which also includes Kate Hudson’s Fabletics, ShoeDazzle (cofounded with Kim Kardashian West), JustFab (once led by Kimora Lee Simmons) and FabKids brands.
Savage x Fenty is set to launch on May 11th on SavageX.com. Make sure you get on the list!