THE OUTNET.COM (UK)

SEXY RUBY: THE NEW FRAGRANCE FROM MICHAEL KORS

FRAGRANCE FRIDAY – SEXY RUBY: THE NEW FRAGRANCE FROM MICHAEL KORS

Michael Kors introduces Sexy Ruby, inspired by the unique link between seduction, strength and glamour – where fantasy meets femininity and a woman is her sexiest. Boldly luxurious, brilliantly faceted, and glamorously mesmerizing.

“Sexy Ruby is the story of strong women. Women who know what they want and go after it,” says Michael Kors.

Sexy Ruby entices you to enter her world and Magnify Your Sexy. Look through the reflections of the ruby crystal and discover a new side of seduction. More confident. More daring. More alluring than ever before.

Lithuanian model Edita Vilkeviciute stars in the campaign, capturing the effortless strength and glamour that is embodied by the new fragrance.

Michael-Kors-Sexy-Ruby

THE FRAGRANCE 

A scent as brilliant as the jewel that inspired it. Michael Kors Sexy Ruby is a modern chypre that sparkles with fiery sensuality. The fragrance opens with the temptation of juicy raspberry and Apricot NaturePrint™, the smell of the freshly cut apricot, half of the entire fruit, from the Languedoc Roussillon region in France.

Enigmatically alluring scarlet gemstones come to life through a striking display of luscious rose petals that combine with the apricot to be reminiscent of the softness of skin.

The dry-down notes fuse to form show-stopping textures. Moss crystal creates depth by contrasting sparkling with dark. The exotically-feminine Indian jasmine sambac envelops the warmth of cashmere woods for an addictive experience that explores this seductive duality.

THE CAMPAIGN

In a campaign by renowned photographer and director Mario Testino, Lithuanian model Edita Vilkeviciute is seen in an elegant dressing room at home, half-way into a red satin gown. She lifts a ruby ring to her eye and loses herself in the facets that magnify and reflect her beauty. We travel from reality to fantasy, and back to reality again with her, as she unleashes the power and desire of Sexy Ruby.

THE PACKAGING

A perfectly cut gem, the Sexy Ruby bottle is a dramatic red-faceted glass crafted with exquisite detail. Capped by a signature Kors golden grommeted square as a super glamorous and boldly luxurious finishing touch – there’s nothing sexier, nothing more Michael Kors.

About the author

GOSIA KRAJEWSKI Fashion & Beauty Features Editor

Related