We all love Betty and now she’s back to school us on the fashion scene, move over 25 year old fashion bloggers. Watch and learn eOne Films, has made a documentary fashion film, SCATTER MY ASHES AT BERGDORF’S, as told by fashion icons such as Vera Wang, Oscar De La Renta, Marc Jacobs, Diane Von Furstenberg, Georgina Chapman, Christian Louboutin, and New York City, will premiere in New York City theatres May 3rd, and expand across the country in subsequent weeks! As a New Yawker living in Paris, the news brings back memories of shopping in one of my favourite department stories in NYC, so the title speaks volumes.
It’s the most mythic of all American emporiums – a one-of-a-kind Manhattan institution where over the last century; the view of fashion has been transformed into modern art. But behind http://facebook.com/ScatterMyAshesAtBergdorfs’s magical window displays lies a very real world where the rich and famous wield their power and eccentricity, where young and talented designers have their dreams granted and denied, and where money and ambition co-mingle with radical ideas of beauty and provocative style. Now, for the first time, audiences get a chance to peek inside this world, as Matthew Miele’s Scatter My Ashes at Bergdorf’s explores the history, inner workings and untold stories behind the store’s rise from a modest ladies’ tailor shop to a mirror of contemporary culture.
Release Date: May 3, 2013 in New York City, other cities to follow. Starring: Karl Lagerfeld, Oscar De La Renta, Vera Wang, Marc Jacobs, Diane Von Furstenberg, Georgina Chapman, Christian Louboutin, Linda Fargo, Betty Halbreich, and David Hoey
Directed by: Matthew Miele
Narrated by: William Fichtner