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Sainsbury’s introduce My Hair Matters

Sainsbury’s launched My Hair Matters, an affordable haircare range designed for individual hair types and with you in mind. It’s no secret that eating healthily, exercising and having a blow dry can all make you feel infinitely better. Treat yourself with Sainsbury’s fabulous new haircare range because you matter!

Packaged in a luxurious rose gold bottle and formulated with high quality ingredients including Jojoba Oil, Arginine, Cashmere and Pro Vitamin B5, My Hair Matters can help provide the solution to any haircare dilemma. Whether your locks are dry and damaged, colour faded or limp and lifeless, consider your haircare worries solved with the new own- brand formulas at Sainsbury’s.

Each product in Sainsbury’s My Hair Matters range contains specialist ingredients for differing hair needs. Pro Vitamin B5 deeply penetrates the hair fibre to moisturise and enhance its ability to withstand breakage, Wheat Proteins with balancing and film-forming properties hydrate, while Cashmere is an amino acid complex with moisture binding properties to leave hair smoother and more manageable. Finally, nourishing Jojoba Oil adds shine and protects the hair, while Arginine increases smoothness.

NEW My Hair Matters Collection

sainsbury's

NEW Smooth and Shine Range: Shampoo & Conditioner 
Ideal for unruly fine to normal hair and to tame those unruly flyaways and wispy ends.

NEW Colour Protect Range: Shampoo & Conditioner 
For colour treated hair and to protect against colour fade.

NEW Nourish & Repair Range: Shampoo & Conditioner 
For weak, limp and damaged hair. It transform your hair from dry and damaged to strong and shiny.

NEW Volume Boost Range: Shampoo & Conditioner 
For luxurious bounce and for fuller hair with enviable bounce.

About the author

GOSIA KRAJEWSKI Fashion & Beauty Features Editor

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