THE FAST & THE FURIOUS
As a style editor who grew up on the streets of New York, I love to analyze streetwear brands that are moving and shaking in the fashion industry like the ROSE IN GOOD FAITH and JNCO collaboration. Black culture is always seen in fashion and always needs to be analyzed when designers embrace what’s going on in the hood. The images alone for the alliance show where their loyalty lies with the fast and the furious lifestyle.
The Japanese love to interpret American culture, not always being a copycat, but truly showing love for a era in time. The collaboration highlights 6 key piece luxury collection represents both Rose In Good Faith’s and JNCO’s first collaboration together and serves in relaunching the JNCONamesake.
What I like about the collection is that they really take us back to the 80s. You see the influence of both the punk scene and the hip hop scene in the clothes. It is a collection based on an esthetic and rebellious.
The RIGF x JNCO capsule collection forges a design which combines the “youth- eternal” aesthetic of ROSE IN GOOD FAITH, with high-octane colors, baggy unisex fitments, and luxury materials including French-Terry, Velour, Composite Neoprene, and Japanese Denim. All hand-fabricated in small quantities in Downtown Los Angeles.“RIGF x JNCO tells a story of our childhood and youth: Japanese tuner cars, video games, high-octane,” says Rose In Good Faith co-founder David Teitelbaum.
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JNCO’s signature aesthetic was defined by baggy pants and ultra-large pockets that were capable of holding spray-paint cans. “Often times people have an idea of what was, especially as it applies to JNCO. We are communicating a vision of not what was. Rather, what is, what will be.” says Rose In Good Faith co-founder Akiva Alpert.
“We can talk about the RIGF x JNCO collection as an exercise in design, but this is also therapy. We design to work through the memories of our childhood and channel our past into our garments. In a way, its living our youth, eternally. We want for you to embody a character every time you step into the collection.” says Akiva Alpert.
Those who sign up today will receive private early access to the collection when the virtual pop-up goes live tomorrow at 6 am PST through the co-branded site, www.rigfxjnco.com
The 5-day virtual pop-up opens wide on Thursday at 6 am PST and will close next Tuesday at midnight.