Pepsi’s Capsule Collection Game Ready
Are you ready for the World Cup? Well, Pepsi’s Capsule Collection wants you to watch in style! The 2018 FIFA World Cup will be the 21st FIFA World Cup, a quadrennial international football tournament contested by the men’s national teams of the member associations of FIFA.
The games start on the 14 of June to the 15 of July. It coincides with Eid, so some of our favourite international players will break their fast before kick off!
Fashion & Football
Hot on the heels of its two-part global design project, Pepsi is gearing up for the unveiling of its final instalment. As a continuation of #LOVEITLIVEIT, the international campaign which fuses art and sport, the iconic beverage brand is coming full circle by adding fashion to the mix with today’s unveiling of its “Art of Football” capsule collection.
Pepsi Art of Football Streetwear Capsule Collection
The lifestyle brand recognized for its ongoing support of emerging artists and multi-faceted capsule collections, returned last month with #LOVEITLIVEIT, a campaign that rendered famous athletes personal stories into visual artwork, inspiring the “Art of Football” fashion capsule.
International lifestyle and fashion heavy-hitters collaborated on this much-anticipated capsule collection. Offerings include vibrant athleisure pieces from U.K’sBoohoo and Umbro, a selection of apparel, bags, headgear and phone cases from Russia’s streetwear brand Anteater, luxurious frames from Le Specs and designer caps from New Era—a dynamic blend that’s sure to shake up the contemporary retail space.
We are in London for men’s fashion week and all we can think about is football. The collaboration finally just hit stores, all partners’ e-comm sites, andwww.boohooman.com/pepsi! Check out all the ads in the tubes! I wonder what players will be rocking the collections early at LFW?