NEW L’INSOUMIS MA FORCE FOR MEN by LALIQUE
L’INSOUMIS MA FORCE Eau de Toilette conveys the power of instinct. A philosophy for life; the art of following one’s intuition like an infallible compass in order to transform one’s desires into real will. LALIQUE focuses its attention on the passionate force of an independent man committed to living out his dreams and offering up his unique vision to the world. L’INSOUMIS MA FORCE is the fragrance for intrepid men.
A new fern fresh and exciting scent
L’INSOUMIS MA FORCE Eau de Toilette imbues aromatic fern with fresh impetus. An elixir from nature that reconnects man with his instinct. Fruity at the outset, with lemony and aromatic notes mingling with the spicy exoticism of cardamom. Its heart notes are organised around an extract of lavender, an all-important essence in men’s fine fragrance. Violet leaf and rosemary provide delicate balance with green camphor. Sensuality stems from the captivating combination of wood and amber.
Adorning the edges of the new bottle is a graphic interpretation of the classic ‘Tourbillons’ motif from an original work by the artist René Lalique. Originally sculpted in 1926, the ‘Tourbillons’ swirls allude to an impetuous temperament.
The pared down block glass bottle contrasts with this turbulent design. Its surface is adorned with a new frosted texture, recalling the fresh sillage of L’INSOUMIS MA FORCE. The fragrance itself appears faintly grey-green, owing to the opalescent quality of the bottle and evoking a contemporary blending of the urban environment with nature.
The grooved stopper, with its new silver chrome finish, incorporates the brand’s distinctive ‘Hirondelles’ hallmark and provides a sophisticated finishing touch.