FRAGRANCE FRIDAY – COLONIA PURA
Colonia Pura can claim a proud tradition of refinement and style. Just like the original Colonia of Acqua di Parma, the new Colonia Pura captures the joy, cultivation and warmth of the Italian way of life. It is an exclusive, masculine scent made for men, with contemporary sophistication and elegance.
The Colonia Pura man is a man of style, manners and taste. He takes tremendous pride in his heritage and is aware of where he came from. This said, he still has a restless, youthful energy that manifests itself in casual styles, spontaneity and lightness. All these elements are reflected in his choice of fragrances, which is why he chooses Colonia Pura. Like him, it conveys a strong yet modern and open masculinity.
Colonia Pura radiates a sensual masculinity, combined with a fresh energy and modern lightness. Crisp and sunny bergamot, combined with juicy orange notes and delicate petit grain accents, brings new light and air into the classical citrus structure of Colonia. Next comes a seducing and alluring vital energy at the heart. The floral lusciousness of narcissus and jasmine absolutes blends with the spicy notes of coriander in an unexpected balance. The warm and sophisticated accents of patchouli and cedar wood encounter at the base the delicate, yet persistent white musk notes. The result is a luminous dynamism that celebrates life, inspires and opens up new vistas of expression.
At first glance, the most striking aspect of Colonia Pura is its cool, almost icy transparency. This reflects not only the minimalistic elegance of its world but also the light, weightless feelings that moments of pure joy bring. The iconic Acqua di Parma flacon with its Art Deco charm represents a new and lighter interpretation. While its classic shape remains the same, the new silvery, matt grey elements underscores its clean and purist approach to refined pleasure.