FRAGRANCE FRIDAY – MODERN M– USE LE ROUGE
Estée Lauder unveils a daring new facet of modern femininity – Modern Muse Le Rouge, a new fragrance inspired by the glamorous, more provocative side of a Modern Muse. Le Rouge reflects the woman who is confident and sexy. She never goes unnoticed. It’s all about her signature colour of red – which embodies her style, attitude and undeniably powerful effect. The Le Rouge Muse dares to inspire. She commands a reaction with her boldness, timeless glamour and enviable confidence. Her style and presence always make an impression. She is bold, daring and sexy; she’s a provocative inspiration to others.
A Fruity Floral Oriental scent, Modern Muse Le Rouge is a sexy contrast of rich roses awakened by ripe fruits with a velvet cream accord that captures the drama of this muse’s personality. The innovative “dual-impression” fragrance structure allows women to experience the fragrance through two contrasting accords:
Ripened Roses Accord: This facet of the fragrance captures the undeniable boldness of the Le Rouge woman and the colour. Juicy fruitiness of Bourgeon de Cassis and Raspberry, contrasted with vibrant Pink Pepper and Saffron blends with the floral richness of Bulgarian Rose and the petally freshness of Rose Centifolia.
Velvet Cream Accord: Her sexy, provocative sense of style and dramatic presence are expressed through an addictive blend of full-bodied Madagascar Vanilla and the textural muskiness of Ambrette, refined with earthy, seductive Vetiver and Patchouli – and freshened with the lush femininity of Magnolia Flower and Jasmine.
Elements of glamour and sophistication are threaded throughout the Modern Muse Le Rouge design. In shape: a strong, tall luxurious glass bottle with soft rounded sides. In Style: a show-stopping red, spray-through cap adorns the bottle. The cap is inspired by the iconic bow on Estée Lauder’s first fragrance, Youth Dew. In attitude: a bold visual representation of modern femininity. Together, these contrasts create an intense visual statement that is an important part of the Modern Muse Le Rouge experience