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MISSONI SS16 Ad Campaign Starring Freja Beha Erichsen

 SS16 Ad Campaign

This Spring-Summer is about color and what label better than MISSONI and Freja Beha Erichsen to show you how to add a little color to your wardrobe.  Feast your eyes on the new Ad Campaign Starring Freja Beha Erichsen and her delicious chocolate partner in crime Victor Ndigwe.

MISSONI SS16 Ad Campaign Starring Freja Beha Erichsen

SPRING-SUMMER 2016 CAMPAIGN

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Sensuality and naturalness are the focus of the Summer 2016 campaign.  A series of silhouettes and intense portraits realized in a studio against sand or ochre backgrounds, evoking abstract landscapes of sand dunes. Knit, its colors and precious finishings are in the forefront. The collection has a little seventies vibe to it.

MISSONI SS16 Ad Campaign Starring Freja Beha Erichsen

Horizontal and vertical lines, pleats, irregular zigzag designs, and optical effects using space-dying and inlays in white and black, oversized flowing shapes or slim cuts define the Missoni woman for next summer. A woman interpreted by top model Freja Beha Erichsen, whose photos alternate with shots of the Missoni Men’s collection.

MISSONI SS16 Ad Campaign Starring Freja Beha Erichsen

Entire outfits in textured fabrics along with knit worn by Victor Ndigwe are seen in the campaign created by the young Londoner Harley Weir who created an intriguing contrast of light, monochromatic background and patterns, transforming it into an intense exploration of contemporary characters, behavior and attitudes.

MISSONI SS16 Ad Campaign Starring Freja Beha Erichsen

 

Photo Credit: MISSONI SS16

Photography: Harley Weir

Creative Direction: Angela Missoni

Graphic Design: DJA

Women’s Stylist: Vanessa Reid

Men’s Stylist: Stephen Mann

About the author

Charlotte is an urban New Yorker who has lived in London, Paris & Morocco. She has an MBA in Management and Economics of Luxury Brands and Fashion and her BFA from the New School. She calls herself the dyslexic writer living between London & Paris. Digital Fashion & Lifestyle Architect ?:ChaChaNyc007

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