THE OUTNET.COM (UK)

Levi’s® the ORIGINAL 
AND 
DEFINITIVE 
JEANS
 BRAND 
New Idea of Concept Store

LEVI'S® FLAGSHIP

LEVI'S® FLAGSHIP

Spring 2010 is all about the retro rockabilly look Levi’s® the ORIGINAL 
AND 
DEFINITIVE 
JEANS
 BRAND 
LAUNCHES
 THE 
ULTIMATE
 JEANS WEAR
 DESTINATION
 at its London Flagship store.  A key piece to this look for any girl or guy is a pair of Levi’s® denim jeans.

Pinky Tesfay  Artist

Pinky Tesfay Artist

Nathan Lyles  Knitwear design

Nathan Lyles Knitwear design

To
 introduce 
London 
to
 the
re‐
flagship
store,
Levi’s®
 has
r recruited 
18
 of 
London’s 
most 
talented
 craft-workers 
to 
feature 
as 
icons
 of
 the
 new
store. 
Levi’s®
 scouted the city of London
 to
 find
 craftsmen
 and
 craftswomen
 across
 different genres as
 broad
 as
 art,
 music,
 performance
 and
 catering
 to
 truly
 represent
 a
 young
 and
 dynamic
 London.
 
 Beautiful
 imagery
 shot
 by
 leading
 
 music
 and
 portrait
 photographer
 Dean
 Chalkley
 
 can now be seen across London.

Leviscraftwork.

Leviscraftwork

The re-launch of the brand is in tune with the trend of the through back to the 50’s, shoppers want a name they can trust for quality.  I think the error of designer jeans is dwindling, if you want a pair of jeans that last Levi’s® has always been the go to brand.  I remember shopping in vintage shops in NYC for the old pairs with the already worn feeling.  My girlfriend Coco and I would cut the legs off and turn then into skirts, ad a little tulle for the Cyndi Lauper look.  Good old Levi’s® sturdy and long lasting.

Until the end of April you can check out the unveiling of the talented 18 crafters www.leviscraftwork.com

Shonagh Marshall  Fashion Curator

Shonagh Marshall Fashion Curator

Josh Caffe  DJ

Josh Caffe DJ

2 Many DJs

2 Many DJs

N.E.R.D.

N.E.R.D.

Levi’s® also had a launch party with the likes of 2 Many DJ,Fenechsoler,Levis Preston- N.E.R.D live!  Thanks Levi’s® watching Pharell is always a pleasure.

About the author

Charlotte is an urban New Yorker who has lived in London, Paris & Morocco. She has an MBA in Management and Economics of Luxury Brands and Fashion and her BFA from the New School. She calls herself the dyslexic writer living between London & Paris. Digital Fashion & Lifestyle Architect 👻:ChaChaNyc007

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