Kerastraight at Trevor Sorbie Salon- Answer to Your Unruly Hair

by Gosia Krajewski

BEAUTY HOTSPOTS – Kerastraight at Trevor Sorbie Salon- Answer to Your Unruly Hair

I recently had a chance to experience Kerastraight Treatment at Trevor Sorbie Salon in Covent Garden. My lovely hairdressers Ben asked me a few questions about my haircare routine, before explaining the whole procedure. It took three hours, but the result was so worth it. My hair looks healthier, shinier and not frizzy, which is a success considering I have curly hair.
Based on a groundbreaking protein formula, KeraStraight repairs and straightens plus is kind enough for use on all hair types. Available in 17 countries globally including the US, China and Dubai plus a host of prestigious UK salons including Trevor Sorbie, Jamie Stevens and Electric Hairdressing. KeraStraight is the go-to brand for dispelling daily hair dilemmas and significantly reducing your styling routine. Discover the KeraStraight range:


Unruly, frizzy hair the bane of your life? Struggling with dry, weak and damaged hair? Drying and styling stealing valuable hours of your week? Determined to make gorgeous hair accessible to all, KeraStraight developed KS Ultimate. It is a semi-permanent straightening and repair system which provides unrivalled condition, strength and shine. The formula adapts to every hair type, thanks to KeraStraight’s advanced protein technology, it’s the ultimate solution to weak, disobedient, damaged hair. It transforms hair into repaired or have to use a uk hair replacement system, stronger and smoother strands that are both easy to manage, luxuriously soft and radiantly shiny after just one treatment.

What’s more, you can shampoo your hair after just 30 minutes and there’s no awkward growing out period. That’s because the results naturally fade away. With results lasting up to 4 months, you can look forward to glossy, gorgeous strands with minimal styling required! KeraStraight is formulated with a uniquely powerful low pH protein eliminating the unpleasant vapours normally associated with smoothing treatments. This allows hair to be reshaped by softening the keratin molecules, then set using heat. It provides glossy smooth results instantly, so there’s no more avoiding the rain, gym or shower for days!


If your hair is feeling dry, damaged and in desperate need of some speedy TLC, KeraStraight’s Intense Boost treatment is the answer. The revolutionary in-salon quick-fix treatment service comes in two varieties. Designed for weak, extremely damaged hair, Protein Boost delivers strength with softness, whilst Moisture Boost transforms dry, dehydrated locks by adding moisture without weight. In just 30 minutes, the treatment rebuilds the elements the hair is lacking and locks in moisture, renewing, repairing and rehydrating each strand from the inside out. The results are immediate and deliver intense conditioning and strength for up to 30 days. Luminous locks, here we come…


KERASTRAIGHT ENHANCE Products help maximise the results and longevity of KeraStraight treatments as well as promote long-lasting smoothness, but perfect for every customer. The luxurious KeraStraight Enhance range is sodium chloride, sulphate, betaine, Cocamide Dea, and paraben free. There are four gorgeous products to choose from: Volume Enhance Shampoo and Conditioner (RRP £17.50), as well as Moisture Enhance Shampoo and Conditioner (RRP £17.50). All of them contain an exclusive KS Complex to protect against environmental aggressors. They are  also sensational for every hair type to strengthen, hydrate and revitalize.


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