JACOB & CO. CELEBRATES GRAND RE-OPENING
It has been a long time since I heard the jewellers name in a rap song, but the hip-hop piped piper of bling is back and its all about the jewels baby. In NEW YORK, NY- On Thursday, April 26th. Jacob Arabo, with the support of Carine Roitfeld, celebrated the grand re-opening of the Jacob & Co. New York flagship boutique.
Located on the corner of 57th Street between Manhattan’s iconic Park and Madison Avenues, also knowns as “Billionaires’ Row.” The night commenced with a red carpet entrance. Following red carpet, guests enjoyed champagne and caviar that transformed into a full-scale party while taking a tour of the revamped Jacob & Co. boutique. Oh, yes and invitees were able to try on some new bling.
JACOB & CO. & VIP Guests
And our Girl contributing editor Eman B Fendi was there with other VIP Guests Including: Debra Messing, Adrien Brody, Elsa Hosk, Eniko Mihalik, Carine Roitfeld, Kate Bock, Peter Brant, Jr., Sofia Resing, Ian Mellencamp, Andrew Warren, Danielle Herrington, Jenne Lombardo, Nausheen Shah, Jazmin Grace Grimaldi, Brooks Nader, Barbra-Lee Grant, Simon Spurr, Danielle Bernstein, Emma Waldron, Calu Rivero, Meghan Williams, Sofie Newman, and Jordun Love.
ABOUT JACOB & CO. NEW YORK FLAGSHIP RE-OPENING
Leading timepiece and diamond jewellery house, Jacob & Co., showed off the new collection at the grand reopening of its flagship boutique, located on the corner of 57th Street between Manhattan’s iconic Park and Madison Avenues, also known as “Billionaires’ Row.” Designed by Roman Vnukov of Design Studio Romani, the renovation of the 10,000 square foot Jacob & Co. townhouse reflects the attention to detail, innovation, and quality craftsmanship synonymous with the Jacob & Co. name.
Arabo first opened the doors of the New York headquarters in the height of his pop-culture acclaim as “Jacob the Jeweler.” He has since grown his celebrity following to include notable clients such as David and Victoria Beckham, Kanye West, Kim Kardashian, Pharrell, Madonna, Jay Z, and Beyoncé. He has also expanded the brand’s global presence to include a flourishing watchmaking headquarters in Geneva, Switzerland, a monoband boutique in Dubai, as well as an array of hand-selected retail partners in cities such as London, Paris, Moscow, Tokyo, and Hong Kong.
Internationally renowned for offering some of the world’s most complicated watches and rarest stones to date, the renovation and reopening of the New York boutique marks a celebration of Jacob & Co.’s expansion over the past 35+ years since its inception, as well as its ultra-luxury trajectory since the initial opening of the New York flagship fourteen years ago.
“After focusing much of our effort on product development and overseas expansion, it was time to come back to the place where it all started and show New York City how much we’ve grown,” Arabo states. “The design of the new boutique takes clients on a journey throughout our collections while offering them the same excitement they would feel upon discovering one of our new timepieces or jewellery items.”
The renovation speaks to both the new heights of luxury and the statement-making aesthetic that the brand embodies. The redesign and all construction began in June of 2017 and took approximately a year to complete. During that time, time the Jacob & Co. boutique moved to a temporary location on Madison Avenue. Arabo worked closely with Roman Vnoukov of the Design Studio Romani on the architecture and design.
Arabo participated in creating the patterns featured throughout the boutique as well as selecting the furniture and the materials used. Keeping true to his personal aesthetic, he wove elements from his staple collections into the store’s redesign.
The geometric pattern featured on the façade and on the ceiling of the boutique first appeared on the dial of the Astronomia Meteorite watch in 2016. The centre showcase, visible upon entry, mirrors the unique shape of the sapphire dome casing featured throughout the record-breaking Astronomia collection as well and took over two months to perfect.
Other distinct features include the use of Zebrawood that adorns the showcases in the two-floor, 4,000 square foot retail space, as well as surfaces throughout the executive offices. There is also a transparent, tempered glass walkway, exposing original New York City bedrock, that leads to the VIP area on the first floor. How cool would it be to shoot a rap video here? I wonder who will take the plunge. My only comment about the evening was Where were all the Rappers?