How to Buy Jewellery Online Like an Expert

How to Buy Jewellery Online Like an Expert

by Charlotte Smith

Jewellery has become more than an accessory these days. Jewellery is pretty much a form of expression, that reflects your personality. You can tell a lot about a person just by the jewellery they wear. You can tell if a person is modest, outgoing or classy and the jewellery doesn’t always have to be expensive in order for it to make a statement.

We see all kinds of ads and commercials for popular jewellers, but what we rarely see are ads for buying jewellery online. A lot of people are a bit leery of purchasing jewellery online, especially when it comes to the quality of it and the price. If you can’t touch it and actually see what you’re getting before you purchase it, it’s hard to make a commitment to buy. But if you know what to look for, you’re good as gold.

If you’re looking for amazing jewellery, Adina’s Jewels has a wide array of jewels for everyone.  If you’re still a bit uncertain, read below and learn how to buy jewellery online like an expert and take the next step to purchase some fabulous pieces.

Find a trustworthy seller

Make sure the jewelry is GIA (Gemological Institute of America) Graded

Make sure there is a return policy

Make sure there are plenty of images

Condition, authentication, certification

Do your homework

Make sure to take your time and research your seller. Look for ratings from other buyers, you can’t go wrong when you read other people’s ratings, especially if they’re all saying the same thing. Also, make sure they are in good standing with their buyers as well as the Better

Business Bureau and that they have an outstanding reputation. If their reputation is sketchy, you may want to think twice about doing business with them. How long have they been in business? If they are new to the business, you may also want to think twice since they haven’t really developed a reputation.

Make sure the seller is knowledgeable and they can be contacted directly if need be. If a seller can’t answer your questions and doesn’t seem to know the answers to your inquiries, then he may not be the seller for you. Make sure that they listen to you and don’t try to coax you into buying more than what you want, or more expensive pieces of jewellery.

They should be willing to answer and provide any and all information about the jewelry you’re interested in, as well as educate you on what you’re buying. If you get a hassle, I would turn the other way. A seller that believes in his product will do anything to maintain the integrity of it instead of just looking to get a purchase. They will be able to handle when someone walks away.


If you’re purchasing diamonds, make sure that they have been graded by the Gemological Institute of America (GIA).  GIA has been in business since 1931 and their mission is basically to protect all buyers and sellers of gemstones. They’ve developed a diamond grading system so they can evaluate and compare the quality of diamonds.


Before you receive your merchandise, make sure the seller will allow you to look over the jewelry. Everything looks different in pictures or online as opposed to in person, so if you get your merchandise and it doesn’t look the way you expected, you should absolutely be allowed to return it no questions asked. So, if the seller doesn’t give you at least a 30-day return policy, I would question that because the merchandise that he sold might not be what he stated in the ad.


Being that you’re buying the jewelry online, you may want to make sure their plenty of photos. Pay attention to all photographs and make sure you can see the pieces clearly in different angles and light. Make sure you’re satisfied with what you’re looking at otherwise you can contact the seller to see if they have any additional images. If he is willing to provide you with everything you need in order to make the purchase, he definitely may be on the up and up.


You also want to make sure what you’re buying is in good condition, authentic and certified. If there’s a description of the jewelry that you’re buying, that should give you a bit more insight. Makes sure that there are measurements and that the gemstones are identified. You should also be able to see if there is a grading report in the description from the Gemological Institute of America to go along with what they are advertising. If the jewelry is supposed to be of a certain quality, ask to see the metal purity stamp in a photo if need be. If you’re looking for appraisals, that should also come along in the description/report. At the end of the day, you’re entitled to see any information on any jewelry that you’re considering purchasing.


It’s always a good idea to do your homework when purchasing jewelry online, especially if you’re at a disadvantage of being able to look at it and touch it. Read all the listings carefully and review every report on it if possible. Make sure you understand all the information that comes with buying the jewelry, especially the seller’s terms. It would be terrible to go through all of this only to realize you can’t return something that you’re completely unhappy with.

Buying jewellery online doesn’t have to be hard, in fact, it can be quite exciting if you know what you’re looking for. If you do your research, find a trustworthy seller then you shouldn’t have a problem buying jewellery like an expert. Have your third eye open, your questions ready and start looking for some great pieces.

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