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Hot Off The Presses| PRADA Resort 2017 Advertising Campaign

PRADA Resort 2017 Advertising Campaign.  As I prepare for a winter wedding my thoughts fell to Prada.  What would I were, then we received the photos of the Advertising Campaign. Just in time for some sexy and classy inspiration.

Hot Off The Presses| PRADA Resort 2017 Advertising Campaign

Prada launches its newest campaign:

photographed in Milan by Willy Vanderperre, featuring actress Jessica Chastain. The brand focuses on  its heritage and  goes deep into institutional qualities, of its stately Milanese metropolis surroundings.

The campaign was shot around Prada’s stopping grounds around Milan. Such as the Civic Planetarium “Ulrico Hoepli”, via Daniele Manin, and the newly inaugurated Fondazione Prada.

The images depict Chastain inspired by packing the essentials, as if for a journey.  She wears, and carries, the essentials from Prada this resort season 2017.

What Prada does best is to pair irreverence and elegance with the wearable. Here we see the essence of that often contradictory pieces.

Hot Off The Presses| PRADA Resort 2017 Advertising Campaign

There are striking collisions of texture and pattern, tropes of femininity meeting a typically masculine style, and new takes on the shapes and materials for which the brand is famous for.

In this campaign premiering soon in magazines worldwide, the brand explores exploration, both spatial and psychological, itself.

 

Hot Off The Presses| PRADA Resort 2017 Advertising Campaign

In line with the Prada’s re-birth of young cool, a bride to be can plan her honeymoon, with a few pieces from the collection. The campaign invites women to be a little saucy, and chic at the same time this vacation season.

As wells as dream and wear her industrial influences as armour.   We predict that we will see this on a episode of Scandal on Olivia Pope.

Photo credits:

Photographer: Willy Vanderperre  

Talent: Jessica Chastain

Location: Milan

About the author

Charlotte is an urban New Yorker who has lived in London, Paris & Morocco. She has an MBA in Management and Economics of Luxury Brands and Fashion and her BFA from the New School. She calls herself the dyslexic writer living between London & Paris. Digital Fashion & Lifestyle Architect 👻:ChaChaNyc007

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