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Oct 26th, 2016
photographed in Milan by Willy Vanderperre, featuring actress Jessica Chastain. The brand focuses on its heritage and goes deep into institutional qualities, of its stately Milanese metropolis surroundings.
The campaign was shot around Prada’s stopping grounds around Milan. Such as the Civic Planetarium “Ulrico Hoepli”, via Daniele Manin, and the newly inaugurated Fondazione Prada.
The images depict Chastain inspired by packing the essentials, as if for a journey. She wears, and carries, the essentials from Prada this resort season 2017.
What Prada does best is to pair irreverence and elegance with the wearable. Here we see the essence of that often contradictory pieces.
There are striking collisions of texture and pattern, tropes of femininity meeting a typically masculine style, and new takes on the shapes and materials for which the brand is famous for.
In this campaign premiering soon in magazines worldwide, the brand explores exploration, both spatial and psychological, itself.
In line with the Prada’s re-birth of young cool, a bride to be can plan her honeymoon, with a few pieces from the collection. The campaign invites women to be a little saucy, and chic at the same time this vacation season.
As wells as dream and wear her industrial influences as armour. We predict that we will see this on a episode of Scandal on Olivia Pope.
Photographer: Willy Vanderperre
Talent: Jessica Chastain
Oct 24th, 2016
Mar 20th, 2017