Home Decor Ideas:  GUCCI DÉCOR EVOLVES WITH NEW STYLES

by Charlotte Smith

Summer Home Decor Ideas:  GUCCI DÉCOR

Summer is the best time to redecorate your home.  A fresh coat of paint, new pillows, curtains and a throw are ideal to spruce up your place for summer parties and to get ready for fall. GUCCI DÉCOR has new pieces to its home collection to give you the luxury feel. 

 Home Decor Ideas:  GUCCI DÉCOR EVOLVES WITH NEW STYLES

GUCCI DÉCOR EVOLVES WITH NEW STYLES AND PIECES 

Gucci Décor brings the eclectic, romantic aesthetic of the House to life through a collection of furniture, furnishings and decorative items with which customers can dress their own spaces. Rooted in Gucci’s magpie attitude to design, the pieces in the Gucci Décor Collection display a multitude of motifs now familiar from the House’s catwalk. The effect is one of a surprising, joyous combination of hue, pattern, and design, where there are no rules.

 Home Decor Ideas:  GUCCI DÉCOR EVOLVES WITH NEW STYLES

Pieces of text make occasional appearances and the influence of the Gucci Garden lexicon is ubiquitous, with flora blooming abundantly and creatures appearing everywhere, whether on chairs, cushions or teapots. There is no intention here to prescribe a particular interiors look, but instead, Gucci seeks to provide elements that allow for living spaces to be customized.

  Home Decor Ideas:  GUCCI DÉCOR EVOLVES WITH NEW STYLES

At the heart of this collection is a commitment to craft and the artisanal skill associated with Italian makers, as well as a desire to celebrate the rich culture of Italian art. This is epitomized in a series of handsome vases, decorated with House slogans and patterns, and with decorative snakes for ‘handles’. The vases are produced by Richard Ginori, the renowned Florentine company founded in 1735. 

 Home Decor Ideas:  GUCCI DÉCOR EVOLVES WITH NEW STYLES

With access to the skills of this historic porcelain factory, Gucci has been able to develop a range of pieces that make use of difficult processes of ceramic firing that require manual adeptness and a high level of expertise. Many of Gucci’s ceramics also necessitate the use of hand-painting – the black snake handles on the vases, for example, require approximately five hours to complete.

  Home Decor Ideas:  GUCCI DÉCOR EVOLVES WITH NEW STYLES

Another new and important development is the arrival of a capitonné porter’s chair in colored leather or velvet, with a drawer at the bottom, based on the high-backed and canopy-covered chairs used in England, and later in 16th–century France, in which servant gatekeepers used to sit in the entrances of great houses. This armchair is entirely made by Tuscan artisans and is characterized by its backrest, which gives it an ‘egg’ shape.

 Home Decor Ideas:  GUCCI DÉCOR EVOLVES WITH NEW STYLES

It takes 28 hours to make the capitonné backrest, and 64 hours to complete the entire chair. The drawer in each model is upholstered with a Gucci jacquard fabric taken from previous House ready-to-wear collections.

 

As well as the vases, new additions to the ceramics include an expansion of the range of mugs and candle holders. New designs feature cats, a ‘stage-curtain’ image and a jewel pattern. Text-based designs also make an appearance, with the ‘Maison de ‘l’Amour’ and ‘Urtica Ferox’ graphics in evidence. The new candle holders are larger than those that featured when the collection was launched.

 Home Decor Ideas:  GUCCI DÉCOR EVOLVES WITH NEW STYLES

Three-dimensional snakes now materialize on the lids of the candle holders, the black ones requiring hand-painting. All these pieces augment Richard Ginori-made crockery that features the green-on-white Herbarium floral print, which now sees additional models added to the set (including plates, bowls, cups and saucers, jugs, a coffee pot and a soup tureen).

  Home Decor Ideas:  GUCCI DÉCOR EVOLVES WITH NEW STYLES

The porcelain scented-candle holders display House patterns: the Herbarium floral print is here, as are geometric patterns and the ‘star eye’ design. There is also a model in a striking solid pink with ‘Gucci’ written in gothic black script. Animals from the Gucci Garden – bees, butterflies and cockerels – are rendered in porcelain in 3D and are attached to the pot lids. There are also ceramic incense holders where 3D stag beetles and bees support incense sticks, which come as sets of one scent, packaged in a Gucci box. The five scents – created for both candles and incense – are intended for a discerning olfactory palette and include notes of ancient damask rose, birch, beeswax, freesia, leather and salt.

  Home Decor Ideas:  GUCCI DÉCOR EVOLVES WITH NEW STYLES

The collection offers a new selection of vividly decorated folding metal tables. A tiger print, the Gucci kingsnake design, and the ‘Urtica Ferox’ motif are now featured on these, and there is also a new style of small table where folding metal legs support a separate ‘chiselled’ decorated tray. These trays are also available separately and act as a canvas for many House floral, animal and text designs. These tables and trays exemplify the imaginative and practical notion that if you have furniture and decorative items that are easily moveable, you can constantly dress and re-dress your environment with ease.

 

For those who want to make a particularly strong decorative statement, there are a number of ornamental folding screens, created to partition living spaces, covered in patterned fabric or lurex jacquard.

  Home Decor Ideas:  GUCCI DÉCOR EVOLVES WITH NEW STYLES

Finally, there is a range of unconventional wallpapers in vinyl, paper, or silk. A postcard design taken from the pre-fall 2017 fashion collection sits alongside a floral pattern that featured on fall/winter 2015-16 garments. One wallpaper has repeating roaring tiger heads, while another, large white swans on a hot pink background. The Herbarium print is also here, in either black, green or red, on a cream background. The most premium wallpaper in the collection is in silk and displays the House’s new take on the famous Gucci Flora design.

 

Significantly, there is no dedicated area for the Décor Collection within Gucci stores. Instead, to emphasize the notion that these pieces are simply another way to dress in Gucci, they are spread throughout Gucci store interiors, integrated with clothing, accessories and shop fittings.

 

Finally, Gucci is pioneering augmented reality technology that enables customers to see what pieces from the Décor collection will look like in their own environments. By going to the Gucci Décor section on the Gucci App, people will be able to select from a range of featured items and then ‘place’ these products into their own spaces in real time, bringing up the image on the screens of their mobile devices.

 I will not be surprised to see the decor in every American reality show or in a few rap videos.  It is like the 90’s all over again. Gucci Décor is available in Gucci flagship stores and Gucci boutiques, online at gucci.com, and in selected specialty stores.

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