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Sep 14th, 2016
She was inspired to create a collection that would break boundaries and crossover to mainstream fashion with separates in an earthy color palette of neutrals, peaches and greens that can be worn with our without a hijab.
If you are a fashion editor/journalist you know how the first show of the day and the last show of the day are the hardest to make it to. On this day after 9/11 and the Muslim celebration of Eid al-Adha, also called the “Sacrifice Feast”, the second of two Muslim holidays celebrated worldwide each year, and considered the holier of the two. Anniesa Hasibuan could not have chosen a more perfect evening to unveil her Hijab Chic collection. Ladies attending the show were dressed to impress because of the Eid Holiday, and mingled with the normal New York Fashion crowd, students, bloggers and editors. Happy, I had decided not to skip this one. It gave us a reason to ignore the news and get away from our screens.
This young muslim designer made fashion history at New York fashion week showing her Spring Summer 2017 and fulfilling one of her dreams. Mashallah. It was a proud moment for us muslim women who love fashion. The ones who cover and the ones like me who don’t. It’s all in our hearts. The show made me sit up straight, pay attention and take notes. My followers were watching looking for their next Eid, Haute Couture or wedding event outfit ideas.
Anniesa Hasibuan made many Mipsterz and hijab chic women happy that night. Comfortable at New York Fashion Week like a Queen, or a princess and her court dressed in modest designer wear! The Indonesian designer had previously shown her designs at Istanbul Modest Fashion Week – where all looks were complete with head to toe hijab. These garments were far from modest, in a sense and embellishment was not sparred.
My jaw started to drop each second that I saw a new garment come down the runway. The models were proud, and modestly dressed, but they also wore certain pieces that could easily be worn by any women. You know for those nights in Dubai, Marrakech or Ibiza. My only questions is will the fashion world acknowledge this market? At New York Fashion Week? Yet, another designer I found this fashion week who should show during Paris, Haute Couture. It just makes sense really. I hope so! New York Fashion Week, is on to something here.
The collection was like watching a romance come down the runway right before your eyes ending with the dramatic wedding dress to slay. Sounds Haute Couture to me. My Snapchat feed started to explode. Followed by my Instagram DM blowing up, with questions about the designer after posting live in the Style Cartel stories feed.
She is the first Indonesian fashion designer to show at New York Fashion Week, and she designs modest evening wear fashion for women. Now this speaks to two kinds of religious women and brings them together at New York Fashion Week both cooing at the catwalk with clothes that they could wear on special occasions. We are all from a tribe, many are Bedouin cousins. It felt has if Anniesa Hasibuan and her debut collection at New York Fashion Week, just gave the city some much-needed love around this time of year. And what a fantastic thing for women to do on Eid, but got to a fashion show and get inspired.
For me the collection had the best of may worlds, the designer mixed traditional celebratory wear from Indonesia, with little pieces from other traditional muslim countries together and again all the models wear fully covered. The designer interesting also followed many of the trends started in New York City, like the disco trend with pink jumpsuits, Moroccan style kaftan as if found in the Medina.
Then she took us off to Paris Haute Couture with details and embroidering. Heavy beading and logo-adorned hijab complimented each tailored jacquard suit or flowing kimono and tunic combination seamlessly. It was a celebration and felt has if your best friend was getting married and all the cousins are invited. Or even raiding your aunts closet for something funky to wear to a festival, like Kate Moss.
The designer called it a mix and match of creativity birthed the collection of layered coats, joggers, tunics and beaded kimonos. For the motifs, Anniesa used tied and batik printing techniques giving the collection a distinctive flair. Styled with huge blinged-out eyeglasses. Like some of our favorite hijabi bloggers/snapchatters.
The theme for this collection was ‘Jakarta’, inspired by the people in the designer’s hometown. According to Anniesa, Jakarta occupants have unique style because they come from many different indigenous tribes and foreign backgrounds. Each piece in the collection featured exquisite fabrics including metallic, intense beadwork and embroidery details that left guests breathless.
The young designer was thrilled to be accepted to show with the most prestigious platform, NYFW: The Shows. She presented her collection to an audience at the edge of their seats showcasing the versatility of fashion pieces that are traditionally reserved for Muslim women and featured makeup from beauty sponsor Wardah, a Halal friendly beauty brand
Anniesa Hasibuan is born in Jakarta, July 30 1986. She is the wife of a young entrepreneur, Andika Surachman. After some time, Anniesa began a new hobby and dove in to the fashion world. Initially, she designed outfits for herself but as time went by she began designing for the close friends. In the early portion of 2015, Anniesa along with her husband’s support took a huge step into the fashion world.
Her passion in the fashion world drove her to her first big runway debut in London, which is one of the four fashion capitals in the world. Her design was welcomed in London, she then began taking fashion designing courses in London to enhance her promising career. Anniesa’s collection is currently available at IFG (Indonesia Fashion Gallery) in New York City to expand her voice.
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