French fashion house Hermès is expanding its dazzling portfolio by launching a skincare and cosmetics range, which is set to hit the shelves in 2020. While Hermès beauty portfolio already consists of perfumes and body balms, they plan to follow in the footsteps of other luxury brands including Chanel and Dior by expanding into the luxury beauty sector. The collection will be developed in-house but manufactured by third-party partners, in France and Italy.
It’s a big market that’s already full of strong players, and therefore we have to find our place in it.
It’s quite exciting: It’s a new activity, with all the risks that it involves, so we will deploy it progressively, initially in our own stores mainly, in a limited distribution so that we can learn. Obviously, we hope to have the biggest scope possible. We are trying to do it humbly and cautiously because it’s a big market that’s already full of strong players, and therefore we have to find our place in it” Chief Executive of Hermès, Axel Dumas told Business of Fashion.