Gucci Debuts a New DIY Program

Gucci’s new do it yourself personalisation service, allowing customers to create customized Gucci items, may just be the thing of dreams for all you who have a knack for all things custom and unique. Launched exclusively on on May 10 and in Gucci Wooster store, the new program, which includes the Ophidia tote bag and Ace sneaker, allows customers to choose from leather, crocodile, python or felt with crystal studded letters from the new Gucci DIY alphabet, appliquéd at a large scale onto these bags, where they can place a different letter on either side. The letters can be applied to the Ophidia tote bag, which features a background of the interlocking G pattern, a gold metal Double G decoration, a green-red-green Web stripe on both sides and brown leather trim and handles.

The same design process is also available for the Ace sneakers (one letter per shoe). The letters are fixed with two button-on patches, in a variety of material and colour combinations—including bright red, green, yellow or pink, or black, leather, red, green or dark natural yellow python, shiny fuchsia or gold silk nappa, or black felt profiled with crystals. The sneakers are designed with blue-red-blue House Web stripes and heel trims in red and blue metallic leather.

Unsure if what you designed is an instagramable masterpiece? Gucci will allow you to visualize your personalized pieces with a special tool, creating virtual images by mixing 3D computer-generated imagery and real product photography.



About the author

Contributing fashion writer for Style Cartel


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