This “Fashion Friday” is dedicated to designer Alexander Wang and the world famous photographer Annie Leibovitz who collaborated on the new ad campaign for The Woolmark Company’s Merino Wool. Entitled the No Finer FeelingTM campaign. Wang used Merino wool pieces in his FW13 collection and is currently a brand ambassador to help communicate the benefits of Merino wool as a luxury fibre. Campaign images will be shown in Fall fashion issues.
Funny to note, Wang was shot with a real Merino Ram who despite his size is a year and a half old. Also in the shoot Wang is wearing a Merino Wool hoodie.
Wang currently is serving as an ambassador for The Woolmark Company, the organization heading the initiative, which aims to promote the benefits and versatility of the luxury fibre. Wang used Merino wool in the fall 2013 collection for his eponymous label, so it makes sense that he would front the initiative’s campaign. Before Wang, Narciso Rodriguez acted as an ambassador for the initiative, and other designers such as Vivienne Westwood, Mark Jacobs and Giorgio Armani, have also worked with Woolmark. We heart you Alexander Wang on this “Fashion Friday” as you Teams Up with The Woolmark Company’s Merino Wool.