FRAGRANCE FRIDAY – DKNY BE DELICIOUS
DKNY Be Delicious inspires women to take a bite out of life. It captures the seductive, iconic, and unique energy that is innate to New York City. But just like the infinite opportunities that exist in New York, urban allure exists all over the world. Introducing, City Girls, a new ambassador program with international influencers who will share their own adventures in their personal concrete jungles.
This unique collaboration with DKNY will run for 12 months and include distinctive storytelling moments from illustrative tastemakers in various cities around the world. The content will express that, just like her city, the Be Delicious girl is multifaceted. The influencers are energetic, positive and aspirational girls that truly understand their city homes through the lens of Be Delicious. Celebrate the fast-paced, but simple and sweet moments in London with Chloe Helen Miles in theBe Delicious City Girls partnership.
The Be Delicious fragrance housed in the iconic apple has an urban edge, created to set the stage for a modern seduction. Sweet and bold, innocent and sexy, simple and sophisticated. Featuring an American apple note created exclusively for DKNY. The fragrance reveals an energetic blend of dewy, green cucumber and sparkling grapefruit, with hints of exotic tuberose. Balancing sweet and sexy, the exclusive apple note embraces modern seduction and the city’s energy in one bite.