Coco Crush Jewellery Collection by Chanel First e-commerce Project

by Charlotte Smith

chanel_coco_crush_net-a-porter_1This tech Tuesday we are excited to spread the news of the final days of the Coco Crush Jewellery Collection by Chanel Sold Online at Net-A-Porter.com.  Have you longed for a jewellery collection to match your Chanel bag consisting of pieces you can wear everyday? Then the Coco Crush Jewellery Collection by Chanel is what you need in your life. Chanel has  gone totally digital, with the launching of the collection from the press presentation to the collaboration with at Net-A-Porter.com to sell the collection online until the 6th of May.

Chanel’s  COCO CRUSH jewellery collection is comprised of five rings and one cuff. Each piece features the brand’s iconic quilting detailing across 18-karat white and yellow gold designs, available in a range of strong and simple shapes. Chanel has decided to work with Net-A-Porter on this exclusive initiative. For Chanel this is their first ever-fine jewellery, e-commerce project.

 Coco Crush Jewellery First e-commerce Project

“This amazing collection completely embodies the unequivocal chic CHANEL spirit—classic, modern and timeless—that is sure to resonate with the Net-A-Porter customer,” Alison Loehnis, president, Net-A-Porter.com.

The COCO CRUSH collection was launched within a digital pop-up shop developed by the retailer’s in-house technology team. “Our creative and technical teams have been working closely together to build the shop within the cloud-based technology and responsive design that powers the global Net-A-Porter platform,” added James Gellately-Smith, head of technology at Net-A-Porter. The COCO CRUSH collection will be available online until May 6, 2015.

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