‘COACH HO– USE’
This holiday weekend in, Coach announced the opening of its ‘Coach House’ on 5th Avenue in New York. Coach, Inc. This unique concept store, opened for 75 years Coach brand is a landmark for the accessories and lifestyle American brand. It marks a turning point in the history of the brand and its transformation.
5th AVE NEW YORK
The boutique is spread over nearly 2,000 m2. The concept store is designed by Stuart Vevers, executive creative director, working with William Sofield, designer and president of Studio Sofield. The space offers clean contemporary luxury brand aesthetic. Inside, there is an imposing concrete and black steel staircase.
A lift in vintage glass. Where you can discover all the bespoke furniture and on the three floors of the store.
The decor and lighting is soft, carpets are specially designed by Coach. The store has huge windows, with a glass façade treadmill on which scrolls a selection of Coach products.
In the store you will the mascot of the brand. It is the home of the 3m50 Rexy, dinosaur sculpture created by artist Billie Achilleos. The dinosaur is made entirely from Coach bags and materials.
Victor Luis, Chairman and CEO of Coach, said: The new flagship store offers all of our collections. In parallel with the opening of a flagship store adjacent Stuart Weitzman. We are positioning the two brands born in New York on one legendary avenue.
They have has also launched two exclusive concepts to flagship stores. Coach House.Coach highlights the craftsmanship of leather. With a service Made to Order Rogue. Where a customer can create a custom bag Rogue from nine customisation units. There are more than a million possible combinations. The Workshop Coach House – a first for Coach, which allows for a special application of monogram. The brand also offers a selection of vintage products, All under the watchful eye of a artisan with over 30 years’ experience in the home workshop Coach.
‘COACH HO– USE’ Opens on 5th AVENUE IN NEW YORK coach.com
Parallel opening of a flagship Stuart Weitzman adjacent.