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CHANEL – New High Jewellery Collection “Coco Before Chanel” Fairytale

CHANEL – New High Jewellery Collection “Coco Before Chanel” Fairytale

CHANEL - New High Jewellery Collection "Coco Before Chanel" Fairytale

 

One of the reasons I love CHANEL is because of the stories about Coco.  The rags to riches story gets me every time.  The house has done it again, with incorporating a true tail of a survivor and her love affairs with men and jewellery.   For the new Fine Jewellery Collection “Coco Before Chanel”, house takes inspiration for the designers past and creates another fairytale universe.  Let us know that you can always be who you wanted to be.

#COCOAVANTCHANEL

The French house has unveiled its new collection of fine jewelery, “Coco avant Chanel”, which is based on two founding elements of the style of Chanel: lace and ribbon. Made up of eleven trimmings with the names of women who have marked the existence of Gabrielle Chanel, the jewelery line marries diamonds, spinels, moonstones, pearls and sapphires Padparadscha. An overview of the emblematic pieces in the collection.

CHANEL - New High Jewellery Collection "Coco Before Chanel" Fairytale

ONCE UPON A TIME…

There was a little girl who all her life concealed her humble origins, preferring to invent her own legend.

ONCE UPON A TIME…

Gabrielle Chanel was born under the sign of Leo, on August 19, 1883.

ONCE UPON A TIME…

 

CHANEL - New High Jewellery Collection "Coco Before Chanel" Fairytale

 

ONCE UPON A TIME…

There was a young girl who sewed by day and sang by night, singing « Who Saw Coco at the Trocadero ? » for the cavalrymen.

Thus her nickname, Coco, despite her insistence that her father named her this as a child.

ONCE UPON A TIME…

CHANEL - New High Jewellery Collection "Coco Before Chanel" Fairytale

There was a young woman with a boyish style. She dressed unlike others and took her inspiration from men’s wardrobes. She made hats, stripped of their feathers, simpler, lighter and more chic.

Her first customers were local girls but soon elegant women were seeking out her designs.

ONCE UPON A TIME…

CHANEL - New High Jewellery Collection "Coco Before Chanel" Fairytale

There was a revolution when, in a stroke of genius, Coco Chanel transformed the stylistic silhouette of women. She shortened dresses, let out their waistlines, and cut her own hair short.

ONCE UPON A TIME…

There were eleven new jewelry sets created, bearing the names of elegant women who had accompanied, marked or influenced the life of Gabrielle Chanel before 1920.

Eleven jewelry sets inspired by the two founding elements of her style: lace and ribbon, which decorated her boaters hats at the racecourse.

In gold and precious gemstones, lace and ribbon appear in subtle gradations of rose and grey. Morganite, pearls, spinels, moonstones and Padparadscha sapphires blend with diamonds.

The jeweled ribbon moves in complete freedom : loose, draped, wound or knotted in ethereal loops; its edges sometimes sharp and at other times frayed with diamonds.

Re ned, simpli ed and stylized, lace appears as though it is printed with camellias, flowers and birds. Recalling Gabrielle Chanel’s bold scissor cuts and the splendor of her creative stroke, lace is rendered in asymmetrical silhouettes, falling perfectly on the body.

ONCE UPON A TIME…

 

There was COCO AVANT CHANEL, a new High Jewelry collection illustrating the quest for freedom, the desire for sobriety, and the search for lightness : the fundamentals of Chanel’s style.

 

About the author

Charlotte is an urban New Yorker who has lived in London, Paris & Morocco. She has an MBA in Management and Economics of Luxury Brands and Fashion and her BFA from the New School. She calls herself the dyslexic writer living between London & Paris. Digital Fashion & Lifestyle Architect ?:ChaChaNyc007

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