Pitti Uomo announced they will spice it up and talk about sex next season. They have decided to include luxury sex toys in their Unconventional section of their fair. Maybe men will stop swiping and start wanting to please more.
This makes total sense, since most fashion-obsessed blokes love sex, and it touches all batters regardless of what team you play for. The pink pound has money to spend too! As well as all the American Gigolos.
Sex in the City @ Pitti Uomo
The Unconventional section aims at offering a selection of fashion-forward brands that range from gritty to hyper-tech. From athletic-minded to gender-free toys to please. The collection is hosted in the Archivi section of the fair and will feature set design by Milanese architecture firm, Storage Associati.
Pitti Uomo & Unconventional Luxury Sex Toys
Designed in Stockholm, Lelo specializes in beautifully designed, high-end sex toys. The Swedish brand has released dozens of designs that shape the way the world views personal pleasure, since its launch in 2003.
Since its beginnings, the brand has been awarded numerous prizes, as it offers a unique portfolio which now extends through to bedroom accessories, personal massagers known as Pleasure Objects, massage oils, and soy massage candles.
“Millions of people enjoy LELO. Sometimes you keep best luxuries to yourself,” said Founder Filip Sedic on the brand’s website.
This is the first time Pitti has decided to add sex toys to its selection of brands and can be defined as a turning point for the perception of how toys are seen by the public. “By displaying them as luxury items, consumers won’t be afraid to buy them openly,” said Manuela Carini, the head of sales of Lelo products in Italy.
This season we will not miss Pitti Uomo, it is one of the only fashion weeks where straight men go. Not they will be even hotter and thinking about sex more! See you there.