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CALVIN KLEIN LAUNCHES OBSESSED FOR HER & FOR HIM

FRAGRANCE FRIDAY – CALVIN KLEIN OBSESSED

As the re-invention of an iconic fragrance, OBSESSED plays on the evocation of memory through scent. Mixing memory and desire, masculine and feminine, the past and the present, these compelling fragrances echo the original OBSESSION, yet blur and reformulate scents for both men and women today.

At the heart of OBSESSED is the memory of a past love, triggered by the scent of another on the skin. Here, the genders are subverted and layered, with the traditional scents of the masculine Fougère —particularly White Lavender—harnessed for the women’s fragrance, while the men’s scent is in thrall to a dark Vanilla. These elements are combined with materials more typically associated with each gender; Musks add a sensuous warmth to the women’s fragrance while Amber and Woods strengthen the sense of masculinity in the men’s. It is this tension, a compulsive push and pull that makes the wearer return to the fragrances time and again.

OBSESSED FOR WOMEN

obsessed women CK

An Oriental Aromatic Green

Top Sacred Citrus Neroli Essence Elemi
Mid Violet Leaf White Lavender Purple Sage Dry Musk Helvetolide Ambrette Muscenone

A masculine Fougère structure is contrasted with feminine warmth; the fragrance is formed around a base of White Lavender, while creamy Musks envelope and sensually soften.

The tension of the aromatic top notes with the smooth creaminess of the back, further explores the tension between the masculine and the feminine.

OBSESSED FOR MEN

 CK

An Oriental Woody Amber

Top Oro Blanco Grapefruit Sichuan Pepper Black Cardamom Mid Cedar Leaves Labdanum Firnat Blonde Leather
Dry Patchouli Cœur Black Vanilla Infusion Ambrox Super

A compelling heart of Black Vanilla is sophisticatedly structured with dark, dimensional woods, providing the tension between a feminine melodiousness and masculine strength.

Ambrox elegantly cuts through all, lending a sleek and contemporaneous edge.

BOTTLES AND PACKAGING

Stripping away all extraneous elements, the OBSESSED bottles are almost a memory in themselves. Partly a palimpsest of the OBSESSION perfume bottles—here made rounder, fuller and entirely translucent—the concentration is on the evocation of memory through the scent itself. While not quite a blank sheet, the bottles do herald a clear, understated and contemporary departure. At the same time, this vision is not one devoid of a certain curvilinear sensuality.

About the author

GOSIA KRAJEWSKI Fashion & Beauty Features Editor

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