Burberry unveils new logo under creative director Riccardo Tisci

by Sora Alfatlawi

After Burberry announced Riccardo Tisci as the successor to Christopher Bailey, many were curious to see what designer, who left Givenchy in February, would bring to a brand with a rich heritage. After 17 years under Bailey, Tisci new era is set to bring innovative change to the brand and fans were given a taste of what to expect when Burberry unveiled a dramatic overhaul to their logo and monogram. The logo, which has remained unchanged for 20 years, is a glimpse of what to expect from the designer, who is set to present his first spring/summer 19 collection next month in London.

The new logo, designed by legendary graphic designer and art director Peter Saville, features an interlocking ‘TB’, a nod to founder Thomas Burberry, in a colour palette of white, orange and the iconic Burberry beige. “Peter is one of our generation’s greatest design geniuses,” in a statement from Tisci. “I’m so happy to have collaborated together to reimagine the new visual language for the house.”

Tisci shared the news on Instagram in a series of posts which reveal emails between him and Saville.

A conversation between #PeterSaville and #RiccardoTisci

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Discussing the #Burberry archive . #RiccardoTisci #PeterSaville

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The #ThomasBurberry Monogram pattern revealed . #RiccardoTisci #Burberry

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