After Burberry announced Riccardo Tisci as the successor to Christopher Bailey, many were curious to see what designer, who left Givenchy in February, would bring to a brand with a rich heritage. After 17 years under Bailey, Tisci new era is set to bring innovative change to the brand and fans were given a taste of what to expect when Burberry unveiled a dramatic overhaul to their logo and monogram. The logo, which has remained unchanged for 20 years, is a glimpse of what to expect from the designer, who is set to present his first spring/summer 19 collection next month in London.
The new logo, designed by legendary graphic designer and art director Peter Saville, features an interlocking ‘TB’, a nod to founder Thomas Burberry, in a colour palette of white, orange and the iconic Burberry beige. “Peter is one of our generation’s greatest design geniuses,” in a statement from Tisci. “I’m so happy to have collaborated together to reimagine the new visual language for the house.”
Tisci shared the news on Instagram in a series of posts which reveal emails between him and Saville.