Brandon Truaxe, Deciem Founder Dead at 40

by Lami Akindele

Founder and former CEO of skincare brand, Deciem Brandon Truaxe has died aged 40. The company announced the news in a post on their Instagram page. 

Truaxe is best known for being the genius behind the cult beauty brand The Ordinary, which launched in 2013. The brand is popular worldwide for its affordable yet high-quality approach to skincare and has a cult following online.

His death comes just a few months after he and the brand caught negative headlines due to his erratic behaviour on social media. Former employees came out with allegations against the company, causing further scandal surrounding Deciem. Brandon later dropped his CEO title in February 2018 during the increasing backlash.

“Brandon will always be the founder of Deciem,” the company posted on Instagram in October. “We will take the passion and values he has instilled within us as we continue to grow the brands we have created with transparency, integrity, authenticity, function and design.”

Images Courtesy of Vox

 

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