FRAGRANCE FRIDAY – BOSS – THE ADDICTIVE POWER OF THE SCENT INTENSE FOR HER
BOSS Parfums takes the powerful game of seduction to the next level with the introduction of BOSS THE SCENT INTENSE, intensely seductive fragrance for her. Building on the global success of BOSS THE SCENT for her, BOSS THE SCENT INTENSE represents the next chapter of the seduction story, where the intensified power of the scent reveals itself to the BOSS Woman.
A sensorial story of seduction
Ignited by the allure of the other’s fragrance, the protagonists’ sense of sight, sound and smell become heightened and intertwined. As they engage in a powerful game of equals, the journey of seduction takes on a new, intense quality, and the intimacy builds; BOSS THE SCENT INTENSE revealing its incredible potency the closer they get.
British actor Theo James and German model Anna Ewers reprise their roles as the ultimate embodiment of the BOSS Man and Woman in an enthralling new digital campaign shot by Guy Aroch. Bringing to life the impact the intensity of the fragrances has on their senses, the campaign features an arresting video content series that sees the protagonists’ experience a heightened reality where the intoxicating power of BOSS THE SCENT INTENSE takes over. A new print campaign captured by internationally renowned fashion photographer duo Inez & Vinoodh will also complement the current TV campaign shot by Darren Aronovsky.
For her, irresistibly fruity top notes of honeyed peach are heightened to meet with the heady oriental osmanthus flower absolute that entices at the heart. The rousing aphrodisiac base of dark roasted cocoa is intensified to enhance its unquestionably alluring power, while notes of vanilla further enrich its elegant and sensual beauty at the base.
Through the higher oil concentration of the new Eau de Parfum, the fragrance creates an irresistible attraction between the BOSS Man and Woman, entering their sensory world and leaving an enduring mark in the game of seduction.