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Beauty News: GUCCI LAUNCHES @guccibeauty on Instagram

Beauty News: Gucci beauty on Instagram

For all you beauty bloggers and makeup artist who love Gucci, now you can scroll a dedicate Instagram feed.  The images are inspired by art. Gucci announced the opening of its Instagram Beauty account @guccibeauty on September 17, 2018.

Beauty News: Gucci beauty on Instagram

Guided by creative director Alessandro Michele’s vision of beauty, @guccibeauty launched its feed with a series of artworks.   The creativity for the page reflects history, ethnicity, culture, and geography.  From lifelike Egyptian portraits made 2000 years ago, to faces of nobility from Elizabethan England and to an afro hairstyle depicted by a contemporary African-American painter. Leave it to Alessandro to make sure it was inclusive. 

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Title: Portraits of two women, 1950
Author: Lois Mailou Jones Private Collection ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Nearly every moment of #LoisMailouJones’s life was captured and shared through her paintings.
Her style traversed the aesthetic landscape, first mimicking the work of the post-Impressionists
and then drawing from the rich colors and symbols of Africa and Haiti, where she often traveled.
In her portraits, Jones was known for her ability to capture the rich complexities of black skin
tones, rendering her subjects (often her friends or students from Howard University, where she taught) as near three-dimensional figures. Styled in feminine blouses with red lips and curled hair, Jones manages to capture each woman’s beauty in this 1950 painting’s tight headshots. Jones suggests a familiarity and bond between the two only found
through family or friendship. #GucciBeauty — @britticisms
Lois Mailou Jones Pierre-Noel Trust

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For the Instagram account debut, art writers recount the stories behind these works sourced from galleries and private collections.  It including the Uffizi Gallery in Florence. Tthe Metropolitan Museum of Art in New York City. Gucci Places have also contributed art that captures the House’s beauty philosophy, including the Los Angeles County Museum of Art (LACMA) and Chatsworth House.

@guccibeauty is the platform where Gucci will show new launches in the beauty arena.  Featuring to fragrances looks from the fashion shows and special collaborations with artists and talents. Let’s go team #GucciBeauty.

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Title: Portrait of Maria de’ Medici Author: Agnolo Bronzino Museum: Uffizi Gallery, Florence ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Maria de’ Medici, depicted in this 16th-century Mannerist portrait, was a member of Italy’s famous Medici family, a powerful banking and political dynasty who also became patrons of the arts. Maria, a daughter of the Grand Duke of Tuscany, was a lovely, highly educated young woman, who tragically died at the age of seventeen. In this portrait, painted when she was eleven and in the @uffizigalleries, her delicate youth and beauty seem to radiate out of the canvas, forever preserving this beloved young woman in time. #GucciBeauty #Uffizi— @lrsphm
Courtesy of MIBAC/Gallerie degli Uffizi

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Let’s see what new influencers they work within the coming months.  Already at 18.1k followers and only following Gucci and Alessandro. The Gucci game strategy.  Could it be the return of the classic beauty to challenge all the Instagram Youtuber generation?

@guccibeauty  #GucciBeauty

 

About the author

Charlotte is an urban New Yorker who has lived in London, Paris & Morocco. She has an MBA in Management and Economics of Luxury Brands and Fashion and her BFA from the New School. She calls herself the dyslexic writer living between London & Paris. Digital Fashion & Lifestyle Architect ?:ChaChaNyc007

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