The news was officially released today. L’Oréal Paris and Balmain have announced their collaboration for a lipstick collection.
This is a huge news. It is the first time ever that a beauty brand and a fashion house decide to collaborate. And for this very first time, L’Oréal Paris initiate it.
Paris Fashion Week 2017 : Launching Balmain & L’Oréal Lipstick Collection
According to what we heard, the launch of the collection will be during Paris Fashion Week in September 2017. We will have the chance to discover 12 different shades of the Color Riche collection and it will be a limited edition. Something tells me this collection is going to be very successful.
In a press release, Olivier Rousteing, Balmain creative director, shared what compelled him to collaborate with L’Oréal Paris. Together, they share the same vision of femininity and self-expression through makeup and beauty, according to him.
For now, we have no idea what the price range is going to be. It will probably be more expensive than the L’Oréal price range, but as we saw it with H&M, Balmain kept their prices quite affordable for a luxury brand.
All we know now is that the lipstick collection will be suitable for every skintone : white, black, Asian. This is what L’Oréal Paris and Olivier Rousteing talked about, they want to celebrate the diversity and the beauty of women.
If this collection is a success, we hope to expect Balmain launch a beauty brand. The packaging will be handled by the Balmain house, and will be luxurious with gold and precious stones.