THE OUTNET.COM (UK)

DESIGNER TO WATCH ANREALAGE| Reflective Innovation

ANREALAGE SPRING/SUMMER 2016 Ready to Wear PFW| Reflective Innovation

At Kunihiko Morinaga’s third ANREALAGE Paris show, where he wow’ed the crowd again with his Reflective innovative Paris fashion week runway show.  The garments really came to life behind camera flashes that revealed reflective patterns hidden by,the  daylight, what seemed to be simple cotton pieces or ordinary knitwear.

ANREALAGE SPRING/SUMMER 2016 Ready to Wear PFW

The designer of ANREALAGE is a rising star in his native Japan, and for the third time bringing his form of active ready to wear to the millennial generation of fashionista’s. At the show if you were not tech savvy or did not have an assistant who was, you were lost. You needed to take a picture, with a flash, of each outfit in order to understand the concept behind the garments and the show.   

ANREALAGE SPRING/SUMMER 2016 Ready to Wear PFW

Many non early adopters and stylist were lost. This was not your runway show of the past, it was a new conceptual fashion presentation in the form of the catwalk. But there was a reason: the camera flashes revealed reflective patterns hidden in what, during daylight, looked like plain cotton or simple knitwear.

DESIGNER TO WATCH ANREALAGE| Reflective Innovation

 ANREALAGE SPRING/SUMMER 2016 Ready to Wear PFW

For the third Paris season for the brand, designed by Kunihiko Morinaga. The designer decided to use Advanced fabric innovation is his collection. You had to pay close attention or you might miss something. You had to keep your cameras up and hoped you had a creative eye to see all the work in and details put into the garments. For some it was too futuristic, but for material girls living in a digital world we go it, and thought it was very cool concept to present. Kunihiko Morinaga wanted us to imagine: REFLECT THE LIGHT, GIVE A NEWLIGHT,REFLECT THE REALITY and MAKE A NEW REALITY.

ANREALAGE SPRING/SUMMER 2016 Ready to Wear PFW

All the silhouettes of the Spring/Summer 2016 collection are made with reflective materials. Clothes reflect all the lights that they receive. The original fabrics are developed when they are flashed by light, resulting in the colours and patterns appearing. The technique was developed in collaboration with an emerging company specialised in recursive reflective paint, displayed in markers and signs of construction sites. These clothes create a new reality in the reflection of the flashlight of cameras.

You will see our expression both in the reality you see and in the reality inside the photographs which appear reflecting the light. We reflect the reality and present the dream through clothes. Kunihiko Morinaga

Photo Credit: ANREALAGE 

 

About the author

Charlotte is an urban New Yorker who has lived in London, Paris & Morocco. She has an MBA in Management and Economics of Luxury Brands and Fashion and her BFA from the New School.
She calls herself the dyslexic writer living between London & Paris.
Digital Fashion & Lifestyle Architect
?:ChaChaNyc007

Related