Lady Gaga is no stranger to the beauty world. Having launched her own perfume ‘Fame’ in 2012 and fronted the Mac Cosmetics Viva Glam campaign in 2009 and 2011, the star is now venturing into the cosmetics world solo, as fans have noticed that her company ‘Ate My Heart’ quietly trademarked ‘Haus Beauty’. Fuelling rumours, The Grammy Award-winning singer and actress has launched a live website for Haus Beauty, although currently, the only thing you will see is an email sign up.
The trademark listed the following categories we may see from Lady Gaga’s new line, including, ‘Cosmetics; cosmetic compacts; make-up; foundations; cheek colours; eyebrow colours; lipstick, lip gloss, lip gloss palette, non-medicated lip care preparations, lip cream, lip tints, lip liners; eyeliners, eyeliner pencils, liquid eyeliners and eyeshadow.’. Other products mentioned include ‘fragrances and perfumery’, several skincare solutions such as ‘facial cleansers’ and ‘skin toners,’ body care items such as ‘body oils’, ‘body powders’ and ‘body exfoliants’.
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To create this Futuristic Old Hollywood style glam by @sarahtannomakeup she used a soft veil of glitter over the lids @marcbeauty “Sequins” in “Spotlight” pressed all over with fingertips. Lined eyes heavily with “In Doubt” shadow from Smartorial palette as a liner then added some silver glitter with mixing medium to intensify the metallic effect and finished with a silver metallic foil to the center to mimic the custom Givenchy dress. #haus #hausofgaga #hausbeauty #redcarpet