SS16 Ad Campaign
This Spring-Summer is about color and what label better than MISSONI and Freja Beha Erichsen to show you how to add a little color to your wardrobe. Feast your eyes on the new Ad Campaign Starring Freja Beha Erichsen and her delicious chocolate partner in crime Victor Ndigwe.
SPRING-SUMMER 2016 CAMPAIGN
Sensuality and naturalness are the focus of the Summer 2016 campaign. A series of silhouettes and intense portraits realized in a studio against sand or ochre backgrounds, evoking abstract landscapes of sand dunes. Knit, its colors and precious finishings are in the forefront. The collection has a little seventies vibe to it.
Horizontal and vertical lines, pleats, irregular zigzag designs, and optical effects using space-dying and inlays in white and black, oversized flowing shapes or slim cuts define the Missoni woman for next summer. A woman interpreted by top model Freja Beha Erichsen, whose photos alternate with shots of the Missoni Men’s collection.
Entire outfits in textured fabrics along with knit worn by Victor Ndigwe are seen in the campaign created by the young Londoner Harley Weir who created an intriguing contrast of light, monochromatic background and patterns, transforming it into an intense exploration of contemporary characters, behavior and attitudes.
Photography: Harley Weir
Creative Direction: Angela Missoni
Graphic Design: DJA
Women’s Stylist: Vanessa Reid
Men’s Stylist: Stephen Mann