After she broke the internet in 2019, Rihanna’s Savage x Fenty is kicking off the new year with a bang. In 2020 Bad Girl RiRi challenges us to be the Queen of hearts or heartbreakers this Valentines. Your choice. This sexy Saturday, we want all the women out there to get their sexy back.
Rihanna Hooks up With Adam Selman for Savage x Fenty’s Flirty First-Ever Collaboration
Whether single, actively looking or in a serious relationship, it’s that time of the year to splurge on yourself with sexy lingerie.
The popstar princess-dance hall queen-turned-entrepreneur has unleashed her Valentine’s Day collection. By launching a collaborative project with her close friend, designer Adam Selman. And we coped a few bits of Rihanna’s Savage X Fenty X Adam Selman.
Adam Selman for Savage x Fenty’s Flirty First-Ever Collaboration
He designed her iconic CFDA Awards naked dress, now Selman brings Valentine’s Day-centric themes to Riri’s lingerie-label.
“I couldn’t imagine anyone other than Adam [Selman] for Savage x Fenty’s first designer collaboration”, says Rihanna. “Adam is everything the brand stands for – fun, playful, sexy.”
The playful and sassy capsule collection is as naughty as it is sweet. The 19-piece Valentine’s Day assortment features two distinct collections, “Locket Down” and “Down the Aisle.” Pieces in the roster range from babydoll cover-ups to cup-less bras to handcuffs and whips.
The accompanying campaign features models Joan Smalls, Paloma Elsesser, Adesuwa and Fiffany, evoking Savage x Fenty’s signature celebration of women of all races and sizes. They pose in a neon-flooded bedroom, filled with Valentine’s appropriate-accessories and gifts. Dennis Leupold shotted the campaign.
The Savage x Fenty Adam Selman Capsule Collection is now available to shop, with additional drops planned through April 2020. Prices for the collection range from $16 to $84. Head over to Savage X Fenty’s website to shop. Don’t forget to get the phone ring!
Fall in love…