I’m not the ideal candidate for KeraStraight (a keratin hair treatment). My hair – albeit thick, long and not at all tame – is for all intents and purposes straight and reasonably sleek. It’s definitely not a Mia Thermopolis pre-makeover in The Princess Diaries situation. But I did say it was thick. And long. And not tame.
To be honest, my main issue is that my hair is totally well behaved post-shower blow dry. But I live in London and, sadly, am not bougie enough to Uber everywhere. So let’s just say TFL and my hair do not get along. I’m constantly with a hair band around my wrist because I tie my hair up when on public transport – to protect it from the stuffy air, running between platforms and the like. So when I got offered a KeraStraight, I was intrigued.
Keratin is a common word to hear when discussing hairstyles and hair care. The proteins have long been a firm favourite among hair professionals and consumers – renowned for creating poker straight locks – or at least diminishing the frizz we are so against. As much as it is positively-received, the intensity of a keratin treatment (and the frequency that clients go back and have it done) is ultimately not good for your hair in the long run.
What is Kerastraight?
KeraStraight makes use of proteins (mainly keratin) and amino acids and works to smooth and straighten your hair. The brand’s Ultimate Treatment works to revolutionise this smoothing and straightening – by also repairing the hair along the way. Designed to work on even the most difficult and unruly hair, after the Ultimate Treatment, be wowed at your transformed locks.
The treatment is semi-permanent, meaning it definitely changes the shape and condition of all hair types – but you will need to come back for another session after three to four months. Using advanced protein technology, the Ultimate Treatment renews and rejuvenates hair with its unique combination of low pH proteins. Not only does your hair look amazing – it feels healthy and silky soft too.
Like I said before, a huge worry with these keratin treatments is the damage caused to the hair but KeraStraight’s Ultimate Treatment has savvy repairing agents which add strength and shine to your hair – which is how you get that silky, soft, smooth, straight (I’m running out of adjectives beginning with ‘s’ here) finish.
I experienced the treatment at Trevor Sorbie in Covent Garden. My stylist, Harry, washed and conditioned my hair with the KeraStraight shampoo and conditioner (it is important to use these or another sulphate-free equivalent) before coating my hair with the keratin-rich treatment.
I was shocked at the smell. I’ve seen girls have these kinds of treatments in salons and they’ve had to wear face masks, the smell has been so offensive. But KeraStraight actually smelled really good. I was sat for about 30 minutes while the treatment sunk in. I won’t lie, I’m a fidget and I definitely had to itch my hair a few times. It isn’t painful at all but there is a slight tingle. Fidget fingers over here was not sad when Harry came to collect me to have my hair rinsed. After this, my hair was blow-dried – infusing the treatment so it stuck and then the straightening began.
This is the only ‘harmful’ part of the treatment – as straightening your hair in any capacity takes its toll on your hair. But as long as you use the right heat protection, you’re good. Harry definitely straightened my hair far better and more intensely than I’ve ever done so in my life – probably why he is the stylist at a top London salon and I am the one sat in the chair, excited at the magic the treatment has worked.
I was initially worried I would have to leave the treatment in my hair and walk about with some foul smell and sticky locks but that’s not the case with KeraStraight. I left the salon with poker straight hair and despite it being midday, had no worries about my hair losing its straight shape by the evening. Just remember to leave your hair be for an hour or so and if you can, avoid washing it until the next day – so the treatment fully sinks in.
Is it worth it?
Game-changer. That’s how the KeraStraight website describes the Ultimate Treatment and I’m in full agreement. I definitely see the effect more so when I do straighten my hair – it’s not quite exactly how Harry got it in the salon but, again, a career as a hair stylist is not on the cards for me. I do my best though! Even without straightening, my hair is sleeker and smoother than ever before. I notice it most at the scalp; where there were previously a lot of fly-away hairs and a bit of frizz on my head, there’s now just straight hair from top to bottom.
With the price of the treatment starting from £200, I’m in talks with my bank balance at how to organise my finances to do this regularly as I will definitely notice it when its gone. But the good thing is, the Utimate Treatment is meant to last up to four months – so if you’re good about using the KeraStraight shampoo and conditioner (or a sulphate-free equivalent), it will help the treatment last longer.