Diversity is the new buzz word in Fashion, and UGG has decided to be a leader, not a follower. With their latest campaign starring Slick Woods, Paloma Elsesser, Luka Sabbath, Sasha Lane and Eckhaus Latta.
The #UGGLIFE campaign highlights inspiring relationships that grow each to assert themselves as individuals. Includes some of the modest diverse cast of characters in Fashion and Acting who are killing the game they are involved with today.
The #UGGLIFE campaign includes h model Slick Woods and her son. Also featuring the legendary rocker and multidisciplinary artist Kim Gordon and her daughter, herself a poet, artist. As well as model Coco; actor Luka Sabbath and his father, Clark.
The artistic director and the model Paloma Elsesser Ama and her sister; Sasha Lane actress and her brother Sergio; designers Mike and Zoe Eckhaus Latta.
UGG X Diversity New Campaign
Photographed by renowned artist Chen Man in Los Angeles, the campaign was inspired by a tribute to the Californian brand heritage showcasing extensive grounds and wooded enclaves. With vibrant hues of red and dark blue, representing the flag and the California coastline, the use of colour reflects the roots of the brand UGG® seen through a contemporary new and bold direction.
This campaign has changed the way I look at the brand. It pushes us to support a brand that promotes the diverse culture of the world.
Would this campaign encourage you too support the brand and buy a pair of UGG? Do you like the designs?