Happy Indigenous Peoples Day, with Ginew
For Happy Indigenous Peoples Day, I wanted to introduce to The only Native American-owned denim collection Ginew. The vibe is to spread good news and accomplishments regarding my fellow Indigenous People of America. We take pride in our blood and like to encourage each other to keep going in the “Native Americana,” community.
The only Native American-owned denim collection
Erik Brodt and Amanda Bruegl the husband-wife duo based in Portland, Oregon—launched their unisex denim line in 2011. Ginew is a collection of jeans, jackets, vests, blankets, plus lifestyle embellishments. They manufacture all pieces in the United States.
Ginew the Native American-owned Denim Brand
The Ginew vibe is “Native Americana,” fusing workwear-inspired looks with traditional motifs from their respective tribes (including Ojibwa, Oneida, and Mohican).
“While many of our items may not appear ‘indigenous,’ there are elements which are deeply meaningful to us personally, and likewise significant in our respective communities,” said Brodt. “Our approach is a way for us to be who we are—contemporary American Indian people—while not necessarily adhering to the stereotypes of what indigenous clothing or design must be.”
“We Walk Together”
I feel if anyone is going to create “Native Americana,” fashion why not “Native Americans”? In 2020 we will see the emergence of emerging indigenous fashion designers sticking to what they know. Blending elements of heritage to modern workwear-inspired clothing. This is the makings of a Pure Native American Heritage brand.
Erik Brodt and Amanda Bruegl’s passion took them away from their day jobs. Before starting the label, the pair began their careers as physicians by day. Bruegl is a gynecologic oncologist, and Brodt is a family medicine physician. (Both conduct medical research that aims to improve the health and wellness of indigenous people.)
The dream for Ginew first came to light after the couple got married in 2010.
“We wanted to give a more meaningful gift to those who helped with the ceremony and decided on buffalo belts made from our wedding buffalo,” said Bruegl. “One thing led to another, and we ended up starting a tiny leather-goods business in our apartment.” After dabbling in leather goods for a brief period, the couple then decided to expand into apparel in 2014.
Native-owned Denim Collection inspired by our family stories
Looking at the collection will now make me think about buying Levi’s again. The fit is excellent, but where do I want to spend my money? I want durability in my jeans and also support a company I believe in. This is a Designer to Watch in the Making. Stay tuned for more.