Ever since the birth of hip hop artist have been wearing Fendi. Rappers love to show off logos for clout and the brand the Rome-based company wants to get in on the action by collaboration with none other than Nicki Minaj on a new capsule collection due to be launched online on Oct. 14 and in 52 Fendi stores on Oct. 16. The capsule is called “Fendi Prints On.”
Minaj teased the capsule on her Instagram account at the end of July, as reported.
“This is an exercise we started a few months ago, we have a long relationship with music and interesting associations with Beth Ditto, Amy Winehouse and more recently Jackson Wang, who wrote ‘Fendi Man’ that was so successful,”
Nicki was friends with Karl, she is a friend of Silvia [Venturini Fendi] and of the house. For a long time, we’ve wanted to do something together and we’ve been busy following up on what Karl wanted to do with us, such as the couture show in Rome. She is a great artist and one of the best rappers. Fendi’s chairman and chief executive officer Serge Brunschwig Stated
NICKI MINAJ has been on the fashion week circuit for years. From New York to Milan and Paris so this collaboration is a no brainer. If any female rapper in the game can rock the brand, she is the first one that comes to mind. ” Last year, Minaj paid homage to Fendi in her song “Chun-Li.” That is why this makes some much sense and makes sense to the urban world of hip hop and fashion.
Ironic, fabulous and flamboyant, the collection features the FF logo all-over pattern combined with metallic, shimmering surfaces and rich textures. There are oversize reversible puffers and coats or a nylon organza windbreaker but also super-tight silhouettes with a plethora of details. For example, a cascade of sequins is embroidered on a tulle dress, asymmetric cut-outs flash out of a body-hugging dress and a mink and sheepskin bomber is embellished with knitted sleeves.
“Yes, she is extreme, but we are not afraid of that and found it very interesting working with her,” said Brunschwig, defining the collection “very colorful and strong; it makes a statement. We are super happy.”
For the time being, this collaboration with Minaj is a one-off, said Brunschwig, admitting however that “you never know about the future. Fendi is always thinking about the next project, but the focus is now on this.”
This collection is so hip hop culture it is destined to sell out. It is so refreshing to see Luxury brands pay homage to rap music culture after so long. Rappers sing about wearing these brands and it is about time they give back and promote the culture. too