We had to spread the fashion news as Thebe Magugu Wins LVMH Prize for Young Designers. The first-ever contestant from the continent of Africa to win. As the fashion calendar for 2019 closes, 2020 is destined to be the year for black designers. The award marks the first time a designer from the African continent has won the industry’s most prestigious talent prize.
Thebe Magugu Wins LVMH
Thebe Magugu Wins LVMH Prize First-Ever African to Win
Thebe Magugu, a 25-year-old South African designer, known for powerful and politicized women’s wear collections inspired by the social complexities of his home country, has won the 2019 LVMH Prize for emerging talent.
Wins LVMH Prize First-Ever African to Win
The prize was presented to Mr Magugu by the actress Alicia Vikander at a ceremony at the Fondation Louis Vuitton in Paris. One of eight finalists for the LVMH prize, Mr Magugu will receive 300,000 euros (about $331,000) and a year of mentoring from within the professional ranks of LVMH, the French luxury group.
Mr. Magugu’s namesake label, distinguished by its structured dresses and sharp tailoring, was founded in 2016, and all products are designed and manufactured in Johannesburg. Inspiration for recent collections has included his mother as well as a series of highly publicized femicides that have taken place in South Africa in past years. His spring 2019 collection, called African Studies, was a tribute to his home country.
In an interview with The New York Times earlier this year, Mr. Magugu said his aim was “to create an African brand with truly international implications.”
The final of the sixth edition of LVMH Prize for Young Fashion Designers took place on 4th September 2019 at the Fondation Louis Vuitton, in the presence of five artistic directors from Houses of the LVMH group – Kris Van Assche (Berluti), Maria Grazia Chiuri (Dior), Nicolas Ghesquière (Louis Vuitton), and Clare Waight Keller (Givenchy) – as well as Delphine Arnault, Jean-Paul Claverie and Sidney Toledano.
The Jury selected the winner of the sixth edition of the LVMH Prize among the eight finalists: Thebe Magugu. Thebe Magugu, 26, South African, based in Johannesburg, will receive a 300,000-euro grant and enjoy a one-year mentoring program provided by a dedicated LVMH team covering many fields of expertise (intellectual property, sourcing, production and distribution, image and communication, marketing, sustainable development.
This story brings tears to my eyes. Maybe this will spearhead the fight for an African Vogue. The continent is so rich in culture, creatives, models and talented designers making the strides in fashion. Our glasses are raised for all the possibilities just from this Win.