Summer is all about sliders, kicks and T-shirts. This week the FACETASM X COCA-COLA dropped a collect right in the middle of summer. Street Wear is not dead.
IN TOKYO AND ATLANTA since, July 26, 2019 -FACETASM and Coca-Cola have dropped a surprise collection- within-a-collection, with Japanese streetwear pioneer and legend, Hiroshi Fujiwara.
Launching on July 27th at THE CONVENI store in Ginza, Tokyo, the special three-way capsule collection between FACETASM, Coca-Cola and THE CONVENI features an array of limited edition items that pay homage to Japanese convenience store culture and Coca-Cola’s roots as the world’s favourite beverage.
NEW CONVENIENCE STORE INSPIRED COLLECTION
Consumers will be able to shop the collection like they are in a 24-hour supermarket, pulling various limited edition, packaged items from the shelves and refrigerators, to add to their baskets and carts.
Fujiwara and FACETASM have designed a collection featuring the ultimate convenience store items. There is a special T-shirt that comes in three colourways – grey, white and black. The T’s and socks are packaged in beverage-style PET bottles and will be retailed straight from the cold drinks chiller.
Branded umbrellas will also be available, to help with any unexpected summer downpours. Shower slides will round out the collection. The collection will be on sale from July 27th through August 4th. Would you wear it?
The collection will be retailed at THE CONVENI in Ginza Sony Park, from July 27th-August 4th. The address is 5-3-1 B1 Ginza, Chuo-ku, Tokyo. The store is open from 11.00am – 19.00 pm daily. Web- site: http://theconveni.com/