We had the opportunity to catch up with Marietta Karpathiou the creative mind behind the fashion brand Ergon Mykonos . Who is our Designer to watch of the week? ERGON Mykonos was created as a way of putting all the brand’s creativity, imagination, style and Greek spirit in a single brand and every time taking out a unique product, idea or piece of art.
ERGON Mykonos has been created as a way of putting all our creativity, imagination, style and Greek spirit in a single brand and every time taking out a unique product, idea or piece of art.
Ergon has been established as a brand that showcases the union of several expressions of art: architecture, product design, fashion design and installation design. Under the Ergon “Umbrella” you will find the curious and creative spirit of Marietta Karpathiou and her team showcasing itself in several forms.
Ergon Mykonos From Greece With LOVE
The RTW collections are housed in the flagship store in the heart of Mykonos island and several boutique stores around the world. The unique handmade Ergon Items, collections of pottery, home objects and artefacts as well as Ergon textiles, such as beach towels, pillowcases, tea towels and more created on ancient greek references in a pop style. Ergon Mykonos brand represents the fusion of arts, styles, cultures and eras and is always open to new additions and challenges.
Marietta Karpathiou: With intense artistic and architectural influences throughout her childhood and with distinctions in her education at the Academy of Fine Arts in Rome, has managed to materialise her experience in architecture and product design into a brand that embodies her vision of clothing and items which carry the timeless inventiveness of Greece, the Greek spirit and its innovation. In her collections, she wishes to unite several points in time, trends, the geography and Greek aesthetic heritage that evolves daily.
Social Media: FB: Ergon Mykonos Instagram:ergon.mykonos
Questions: Please answer as many as you can. Feel free to add your own.
City Based. Athens – Mykono
SC: What was your first memory of fashion?
My first memory of fashion and one of the strongest influences of my aesthetics and personal style was my mother’s wardrobe. A combination of timelessness and elegance.
SC: How did you discover your crafts?
With intense artistic and architectural influences throughout my childhood and with studies at the Academy of Fine Arts in Rome, I was able to materialise my experience in architecture and product design into a brand that embodies my vision of clothing and items which carry the timeless inventiveness of Greece, the Greek spirit and its innovation.
SC: Print magazines Pros & Con’s?
Pros: An archetype for fashion brands and an immense influence on fashion. Vintage, nostalgic.
Cons: Non- environmentally friendly, limitations to the audience, not open to discussion
SC: Digital magazines Pro’s & Con’s
Pros: environmental, open platforms for everyone to share opinions, massively approachable, no geographical limitations, easy to access while doing any kind of activity, technologically vast in the ways to show a brand or product
No cons so far :
When I accidentally saw a woman in the street wearing our Avra dress. A small moment with a huge impact on me
SC: What has been your favourite career moment so far?
When I saw someone on the street wearing our designs.
SC: What is your signature design?
The free, loose dresses that can be worn in multiple ways and emphasise each woman’s personality.
SC: Snapchat or Instagram Stories?
SC:| What do you want your fashion designer footprint to be?
All of our textiles are handmade by Greek local women with the use of the mechanical loom. Everything is pure cotton and no materials are used that are not environmental friendly. We wish to inspire all things natural both in fashion and in our every creation.
SC: Who is your dream designer to collaborate with?
There are several for me but at this point in time, I would love to work with Dries Van Noten
SC: What is your must-have on the road beauty/grooming product?
My blush and mascara, my moisturiser cream and a good de make up serum.
SC: What are you up to when you’re not designing?
Even then I also design! The interior of a building, a new project or plan my next travel adventure.
SC: Where do you see yourself in five years?
I would wish to see my creations all around the world. In every window of a store that I like.
SC: What designer house do you look up to?
- What would you change about the fashion game?
There are so many designers that inspire me in every field. From Zaha Hadid to Scandinavian, minimal design. What is important for me is to use the “appropriate” design that suits the client or the goal of the design. All styles have something in them if they are designed properly.
I would probably not change anything. This is our time, this is our industry and our reality. We form it all together as we go.
SC: What are you listening to right now?
The song from the cicadas in my summer yard.
SC: If one buyer would pick up your line who would you wish it to be?
I would definitely wish for Dover Street Market, London.
SC: What are you grateful for?
For everything. I will not pick anything. Everything I have experienced or has come to my way forms what I am today.
SC: What advice would you give emerging designers like yourself?
Believe in yourselves, present projects with vision and continuity. Do not despair. It takes a lot of work and time to reach your goal.
Thank you Marietta Karpathiou , the collection is a mix of every woman today. Modest and ready for anything.