It is all good in the hood and Gucci. The brand continues to pay homage to past mistakes. They head to LES to support one of New York cities hottest neighborhoods. The label and its friends of the house hit the Lower Eastside Girls Club.
Gucci Benefit for the Lower Eastside Girls Club
The event was filled with New York locals, and hosts including Susan Chokachi, Cleo Wade, De’Ara Balenger, Dai Burger, Patricia Field, Jen Gatien, KP Lawless, and more peeps.
The event was held to benefit the Lower Eastside Girls Club,. Gucci hosted a private cocktail event at the Gucci Wooster space. Co-hosts Susan Chockachi, President and CEO of Gucci America, De’Ara Balenger and Cleo Wade of the Lower Eastside Girls Club Board of Directors mingled with guests, while attendees shopped the latest collection.
Gucci has pledged to donate 10% of the evening’s sales to support the Lower Eastside Girls Club in its efforts in connecting girls and young women to healthy and successful futures. This donation will support their summer program, which includes sleepaway camp in the Adirondaks and various enriching programs in the arts, STEM, design, leadership, health, and wellness.
Gucci gang, Guccis gang says buy a belt and give back, buy fashion and support young girls to mature and grow in the Lower East Side.