Conflict of Ego is a label you should be following. COE is certainly under my radar. Conflict of Ego aka COE, a growing brand with a unique approach to fashion. While most new brands you hear of focus on fast fashion COE focuses on their style and individuality. The designer of COE; Alanna Wain states “each collection inspired by a socio-political movement”. COE represents originality and freedom. The brand is based in London, United Kingdom. It’s comfortable to buy high-end hype or as they say here in NY the clout. I support up and coming brands. To discover a label also happens to be affordable is one of a kind. A lot of times during fashion week, fashionistas shout to me; “what are you wearing?” I manage to wear pieces that inspire me. Statement pieces should speak for itself. Conflict of Ego is sustainable fashion. I’m a consignment/vintage shopper. I am not a vegan. However, I contribute to the environment by purchasing recycled clothes. COE uses eco-friendly fabrics, manufacturing, and use recycled materials wherever they can. I will warn you, choosing a piece is going to be hard. Happy Shopping! #CUT2LAST
It’s chic, effortless, bold and empowering. The silhouette of each and single design is perfect for summer. The dresses are flexible for day time to night time. In my opinion, it will be an IT-girl brand. As already seen on Jorja Smith, Dua Lipa, Bee Beardsworth, and Anisa Sojka. It brings a famine element to streetwear. The prints, materials and colours that Alanna has used it are impeccable. It is a brand that ANY/EVERY girl can wear. Whether you’re on the lighter skin tones or darker, slim or more on the curvy side. COE is, in fact, inclusive and diverse.
Conflict of Ego A/W2019
Conflict of Ego: Motion in BLK available on conflictofego.com
Thanks Alanna Wain, for the photos!