How Your Favourite Brands Are Supporting Mental Health Awareness Week

by Amira Arasteh
How Your Favourite Brands Are Supporting Mental Health Awareness Week

And here’s how you can support them and the initiative too.

May 13 – 19 was Mental Health Awareness Week and many brands and companies worked to do their bit for it. Over one in eight adults have experienced suicidal thoughts or feelings, often due to unhappiness with their body type or shape, according to the Mental Health Foundation.

Mind coach, counsellor and author Anna Williamson agrees and says that social media has had a huge impact on millennials in particular, with many feeling isolated from living a purely digital life. 

Jo Loughran, Director of the Time to Change charity, said “One in four of us will experience a mental health problem in any given year. Yet even now, in 2019, many of us are afraid to talk about our experiences for fear of judgement.”

The aim behind the below brands and companies partnering with mental health charities and the Mental Health Foundation is to open up a conversation about negative thoughts, moments when you’re feeling low and mental health issues in general. Whether they are donating profits or simply getting the message out there, you can support these campaigns by supporting the below initiatives. 

Fashion ~&~ Mental Health Awareness Week

Calm Silk Shirts

Fashion designer Katie Lightfoot has launched a campaign and unisex fashion collection entitled #LifeAndSoul with luxury silk fashion brand Mercy Delta and artist Dan Baldwin for the male suicide charity Calm. In memory of her brother, Sam, who took his own life aged 33 last June, Lightfoot is donating 20% of the profits going to Calm to help those in need.

It’s okay not to be A.O.K.

A.O.K., the new London hotspot is partnering with mental health charity, Mind, to raise awareness this week. The new addition to Marylebone’s eateries is donating £1 from every bill to Mind, to support the information given by the charity and its ethos. Founder, Kelly Landesberg, also is encouraging everyone to post on social media with her A.O.K. gesture to support the fact (and the idea behind the restaurant name) that it is okay not to be okay.

Feelunique Beauty Box

Beauty website Feelunique has also launched a campaign supporting the conversation around mental health. Coined #openupformind, it is all about encouraging people to talk more about mental health problems and support the work of the Mind charity. The company have said they will aim to raise £25,000 for Mind over the next 18 months and their latest beauty box (which retails at £30), Hello Sunshine, has £3 of each sale go to the charity.

Lazy Oaf says Time to Change 

London streetwear brand Lazy Oaf also has a new collection attributing mental health and the week of awareness this month. In support of Time to Change, the collection is both limited edition and unisex and features t-shirts, a jersey, a tote bag and a pair of jeans. 100% of the profits will be donated to charity to support the mental health campaign and the stigma around the discussion of it.

Monki Mental Health T-Shirts

Also partnering with the Mental Health Foundation is Swedish brand Monki, which is part of the H&M Group. The collaboration consists of four limited edition t-shirts with statements such as ‘Embrace your feels’ in attempt to normalise, and even celebrate, the conversation around mental health and the focus on self-care. Launching in Monki stores worldwide and online from mid-May, the aim is make the discussion of mental health a mainstream topic.

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