STYLE CARTEL MOM – AMAWRAP
This week we are in love with the AmaWrap Baby Carrier. It is easy to wear, soft – with no buckles or clips – and comes in a range of colours to fit in to any wardrobe, making it the perfect accessory for your walk.
All AmaWraps are 50cm x 5m lengths of fabric, manufactured to the highest standards from 100% soft cotton. They are suitable for use from birth to 15kgs and ensure ergonomic positioning of baby for the best hip position, whilst being comfortable for parents to wear all day. Each wrap is compact, and one size fits all – so no tricky harness or buckle adjusting required. It’s easy to tie and pop baby in and out. And for those who want it, the AmaWrap can be used for discrete breastfeeding whilst out and about.
In addition, the AmaWrap fabric is made exclusively for the product ensuring it has exactly the right amount of stretch both ways to be comfortable whilst giving optimum support to baby. Many wraps contain elastane to provide the stretch, AmaWrap does not; the 100% cotton fabric is knitted in such a way to get the same effect, but naturally. Also, the dyes used are baby friendly, which means that all chewing and sucking on the sling by baby (and it will happen!) is absolutely safe.
Created by Founder Shabs Kwofie in 2012, AmaWrap is a home-grown UK-based company. Inspired by her African roots, Shabs purchased fabric from her local market after the challenging birth of her first baby so she could keep her close. Seeing how this changed her motherhood journey inspired her to create a product which allowed other parents to easily baby-wear.
Being such a believer in babywearing means Shabs has created AmaWrap to be more than just about the product; the mission is simple – to allow mums to be close to their babies. In addition, you can find step-by-step guides and video tutorials on using the wrap – Shabs even offers personal Skype appointments for those needing any further product support!
Available from www.amawrap.com