September 25, 2016, New York – Gucci and CHIME FOR CHANGE returned as Presenting Partner of the 2016 Global Citizen Festival,
an annual free-ticketed event on the Great Lawn in Central Park in New York City that harnesses “online actions” from millions of Global Citizens around the world to hold world leaders accountable to the progress made toward achieving the Global Goals set out by the United Nations.
GUCCI AND CHIME FOR CHANGE – 2016 GLOBAL CITIZEN FESTIVAL
Before a crowd of more than 60,000 people and a broadcast viewership worldwide leading up to the closing performance by Rihanna, Gucci CEO Marco Bizzarri, CHIME FOR CHANGE Co-Founder Salma Hayek Pinault, Academy Award-winning filmmaker and CHIME FOR CHANGE Advisory Board member Sharmeen Obaid-Chinoy, and actor and advocate Jada Pinkett Smith highlighted CHIME FOR CHANGE and Global Citizen’s commitment to gender equality and their campaigning efforts in partnership with Equality Now to end honor killings in Pakistan.
After an introduction from Global Citizen co-founder and CEO, Hugh Evans, Bizzarri and Hayek Pinault debuted a short film by Obaid-Chinoy and narrated by Madonna, featuring the recent case of Qandeel Baloch, the Pakistani model, actress, activist and social media celebrity who was murdered by her brother on July 15, 2016 for bringing so-called dishonor to her family.
“Over the past twelve months, we have focused our efforts to level the law against gender discrimination. And thanks to the actions taken by all of you Global Citizens, we have seen incredible progress already,” said Bizzarri.
Speaking about the need for legislation to hold perpetrators of honor killings accountable, Obaid-Chinoy addressed the crowd saying, “All of us must speak out as there is no honor in killing a woman…The world that we want to leave our girls and our daughters must be much safer than the world we inherited.”
Earlier in the evening, Hayek Pinault drew attention to supporting education for refugee children, building on the campaigning efforts of CHIME FOR CHANGE and Global Citizen to increase funding commitments for education in emergencies. “80 million children around the world are currently missing out on education due to war, displacement, terrorism and natural disasters. Over half of these children are girls,” said Hayek Pinault.
“During my visit with UNICEF to refugee camps in Lebanon, I spent time with these children…I have seen firsthand how education can change and impact the lives of these children, who still hold so much hope for a better future.”
In addition to the on-stage moments highlighting CHIME FOR CHANGE and Global Citizen’s commitment to girls and women, Gucci and CHIME FOR CHANGE collaborated with Hearst Magazines, a Founding Partner of CHIME FOR CHANGE, to host Facebook Live segments from backstage at the Festival.
The segments, featuring correspondents Zanna Rassi, Senior Fashion Editor at Marie Claire, and Chrissy Rutherford, Senior Digital Fashion Editor at Harper’s Bazaar, were broadcast on the Facebook pages of Gucci, Marie Claire, and Harper’s Bazaar, with a combined reach of more than 20 million followers.
Performers and attendees including Ellie Goulding, Demi Lovato and Chelsea Handler spoke about issues facing girls and women around the world and their commitment to gender equality, generating hundreds of thousands of views during the Festival. The interviews can be viewed at Facebook.com/Gucci.