The 18-year-old flying businesswoman and fashion icon Kylie Jenner stars in her first Puma advertising campaign shot by Lauren Dukoff, for the new sneakers release. The youngest member of the Jenner family is now the face of the brand which will unveil its entire collection and the shoes named Fierce, on the first of April. Thanks to Kylie Jenner’s famous video clips on Snapchat (Kylizzlemynizzl – if you want to add her) and Instagram posts using the hastag #ForeverFierce, we had already seen a few of the upcoming images and especially sneak peeks of the shoes that she describes as “a lightweight trainer with zero excuses”. Considered as the youthfulness and brilliant future of Fashion and sport for women, by the Global Director of Brand and Marketing of Puma Adam Petrick; it is undoubtedly evident that Queen Kylie will make the Pum’s sell out easily. So we warn you to get ready and you must plan if you want to get one pair !
The Puma Fierce is a lightweight slip-on trainer, that sets a high-functioning technology with an urban style. The shoes are made to be polyvalent and functional at the same time. And it has a demi upper bootie construction with technical overlays, a supportive midsole, and flex grooved outsole allowing for fast and dynamic multi-directional movements; what is perfect for any workout sessions. Here is evidence once again of Puma’s commitment for the products dedicated to women. The sneakers will be available in four different colors and will cost 100 eruos. The fans will be challenged to win a free pair, just by sharing their outfits with the Puma Fierce sneakers on the social networks Facebook, Twitter and Instagram.